subject: 3 Smart Approaches To Making An Ecommerce Business [print this page] It is pretty incredible how much of a difference ecommerce tips can have, of course you have to consider certain factors.
One of the most important aspects of the web is ecommerce even though it was not developed for that purpose. Whatever it is you want to do is up to you - it's mostly a free world and on the net you can have your business.
The only thing that matters is choosing a good product or service, and this is where most people get it all wrong. There is a lot of work that goes into creating a successful e-commerce business, so here are a few of the tips that can really help you.
For SEO, you'll need a good page title for all your pages, but avoid heavy use of keywords. It's generally better to place the keyword early in the title rather than down the line. If you want to brand something, then on that page you can use branding in the page title. If the page is about blue widgets, then your title has to reflect that in some way that contains those two words.
Optimize your site and that means tending to areas such as not having any 404 pages. While this is not the end of the world, it's not a good thing to let happen so that's the main point. Just don't worry too much because if you have a custom 404 error page, then you can put a link for your home page on it. This is really only ever an issue if you get tons of 404 errors on your site, and this may happen if you take a lot of pages down.
You basically never want to come back after the sale and tell people they owe more money for shipping - just eat the costs. Some people who sell things online simply include the shipping cost in the asking price of the item, and others because they sell a variety of things, figure out the shipping cost based on the total order. Decide which model is best for your purposes, and then make sure that whatever you decide is communicated clearly on your website. This is all very easy, but you will have to keep up with extra fees due to changes in things like gas prices, etc.
You can spend a lot of time optimizing your ecommerce site for success, and it's worth doing. Striving toward profits is your number one goal, so you have to do what's necessary to make it happen. There are both large and small points to consider in order. Once you see your ROI starting to climb, then you'll be motivated to continue and do more.
