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subject: Factors Influencing Magazine Printing In China [print this page]


Magazines; be they glossies or periodicals are an inseparable part of our everyday life. If magazines are indispensable for readers for knowledge absorption and recreation, it is equally indispensable for companies for advertising their products. It is in the best interests of both that magazines are printed well in good paper with pleasing fonts and bright pictures. A magazine can be printed on regular paper or photo paper, and your selection of paper will have to depend on what your magazine contains and for whom the magazine is meant. If a magazine is meant mainly for knowledge dissemination through scholarly articles, it is enough to use regular paper for printing. For women's magazines and fashion magazines, it is better to use the heavier photo paper with glossy finish.

In any magazine printing China facility, you will be given ample choices on the type of paper for printing your magazine. Photo paper itself comes with different types of finishes like gloss finish, matte finish, satin finish etc, and your service providers will be able to guide you correctly in choosing the paper based on what you have to print.

Another thing that you will have to decide is the size in which you want your magazine printed, and here too the company that accepts the job of magazine printing in China will give you plenty of options. There are two common sizes, namely the 11" x 8.27" standard size, and 5.5" x 8.27" digest size. While most magazines will be in either of these sizes, magazine printing China facilities will get your magazine printed in any custom size that you will choose. The total charges will depend on the size and heaviness of the paper as well as the total number of copies required. The more the number of copies, the cheaper it will work out for you.

Total charges will also vary depending upon the country to which the finished product will have to be shipped, and the way in which it will have to be shipped. Being shipped as air cargo will be comparatively expensive. However, in the current day context, for any company that undertakes magazine printing in China, airlifting will be the only way of dispatching the product to other countries in a reasonable time.

Sometimes the type of graphics that you want to get printed may not fit into any standard size so that you will have to create your own custom size for it. Every magazine printing China facility will do custom magazine printing for you. But in the case of custom printing, you will have to apprise the printers in detail about the type of paper to be used for printing, and the target audience for whom the magazine is meant.

If you prefer to arrange the material yourself while using a custom size, remember not to place pictures or words too close to the periphery of the magazine. The edges will always be cut at the end of the printing process, and matters placed too much to the tip may get amputated. Take all decisions regarding custom printing only in consultation with the company that you have chosen to do magazine printing in China for you.

by: Sunil Punjabi




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