subject: Do All Enterprises Need A Mobile Strategy? [print this page] The message derived from the current mobile market is very clear. Websites are a thing of the past; every business unit and all types of industries are gradually understanding the requirement of mobile devices & mobile applications in day to day work. It was less than a year ago when mobile technology was used only in the technology companies. However, all enterprises today, irrespective of their size & type need to have a mobile strategy in order to generate profits and establish brand value. Listed below are few important reasons why a mobile strategy is good for every enterprise:
1. Increased Visibility Every enterprise today wants to be visible to its target audience. The idea is that even a consumer on the go must be able to access the products & services of an enterprise from his/her mobile device. If information about an enterprise is not reachable through mobile devices, its business will not do well in terms of both profit generation & attracting larger user base.
2. Mobile Site is Compulsory Only an effective mobile strategy can provide an enterprise with a well planned mobile site. The content in standard websites often cannot be read by mobile device users due to incompatible browsers, operating systems, and search engines. Moreover, the screens of mobile devices are also small; they cannot accommodate all information present on the website. For instance, the Flash content to make restaurant websites aesthetically pleasing cannot be read on a smartphone screen.
3. Mobile Marketing & Campaigning Interaction & conducting constant dialogue with target customers is essential for mobility of a business unit. Designing messages which are instantly understood, short, but effective is the work of a mobile strategist. Research results indicate the fact that mobile ads help promote a business better than internet ads. Marketing the products & services by making offers that will inspire the buying habits of recipients is possible by building a proper mobile strategy.
4. BYOD is the Current Reality BYOD or the bring your own device concept has entered enterprises globally. Though employees are allowed to select their own mobile devices, training to use the deployed mobile apps in order to profit an enterprises business must be given by a mobile strategist. Also, maintenance of control & security of the mobile devices can be done through an effective mobile strategy.
5. Achieving Augmented Reality Most enterprises today want to make use of geo location services to figure prominently in the world business scenario. This is known as augmented reality for the enterprise. In order to achieve this, an enterprise must be able to effectively use the GPS, camera, and compass capabilities of the deployed mobile devices so that a layered street view image with hyperlinks & real time information is available. Only if a mobile strategy is designed beforehand, can augmented reality be achieved.
6. App Discoverability Using discoverable apps has come across as a challenge for enterprises. Since there are more than a million mobile apps running on a single OS platform and internet traffic is increasing, enterprises need to make sure that the apps deployed by them are quickly discoverable.
All the factors stated above point to the fact that an effective mobile strategy is a must for enterprises functioning today. As mobile channels continue growing, the rile of a mobile strategy becomes more prominent.
