subject: Mobile Marketing Best Way For Business Growth [print this page] Marketing plays a major role in growth of each and every business. Every merchant can deploy their own marketing strategy to get success on their product or services. Now-a-days technology has improved over the world; every person has mobile phones for communicating with others. So mobile marketing is the best way for marketing products or services of a company. It is a new form of marketing a brand. When compared with other marketing techniques like TV, radio, newspaper and e-mail marketing, mobile marketing is the fastest way for advertising within seconds.
In mobile marketing, we have different services like Short Message Service (SMS). This service has been used by marketers by collecting phone numbers and sending their offers on products or services in the form text to their targeted customers. You can also send this text in bulk to thousands of people at a time through Bulk SMS service. Through SMS customers can easily know about the services and offers provided by respective company. Here customer is the receiver if he like that offer then he will reply to sender. Otherwise he can delete that message by seeing. By short message service you can reach thousands of customers at a time with low cost. Not only text you can send product pictures etc. But you have to take care while collecting phone numbers. You should take phone numbers of targeted users only.
Another important service is Interactive Voice Response (IVR). Benefits of IVR are bill collection, outbound dialing etc. Through this service, you can promote your business services or offers through voice call. Customers can know latest products and services by attending the voice calls which they get. If the customer wants to buy any product he can proceed to next step by extending the voice call. But Short Message Service is preferred than IVR because if the customer is busy means he will kept his phone in silent mode he cant attend the call but he can see the SMS after some time.
You can not bother about region. Mobiles can be carried out by anyone to any where throughout the world. So, communication can easily established through network.
Mobile marketing establishes a permanent relation with your clients within less time. It is not costlier, but the value of service that it provides to your business is worthy than you invest.
There are many ways to reach the customers, but the best way to get 100% response for your business from the customer is mobile marketing.
