subject: Make Informed Business Decisions With Social Media Analytics Tools [print this page] With customers nowadays spending a considerable amount of their time in sharing their thoughts, perceptions and opinions about different brands, products and services on social networking sites and with more and more people valuing their friends opinions rather than that of marketers, enterprises need to be on their toes to convert customers into brand advocates. Though most marketers are active on the social networking sites, their roles are limited to sharing new posts and interacting with customers. However, in todays highly competitive business environment, mere presence and interaction in the social networking sites alone cannot guarantee success, enterprises need to engage their audience and must do effective engagement tracking to see positive results.
With more than half of the world population already on social networking sites, enterprises need to make their presence felt. This cannot be achieved through just interaction. Interaction helps to get hold of customers opinions, perceptions, likes, and dislikes but without actionable insights, these interactions would be meaningless. Enterprises need to capitalize on social media data by acting on the intelligence amassed from these online conversations and take informed business decisions. Hence, enterprises must use best of breed social media analytics tools that provide advanced analytics.
Enterprises today need actionable intelligence to adjust the position of their brands, products and services in near real time so that they can have the much-needed edge over their competitors. Actionable intelligence is any information immediately available that helps to understand, improve and execute effective online marketing initiatives. Thus, advanced analytics is a staple in business life, but what is required is an effective tool that provides actionable insights to inform what is working and then help plan an effective strategy accordingly. The following are some of the benefits of using a best of breed social media analytics tool.
* Analyze data in real-time from across social, mobile and web platforms to allow game developers and social commerce companies to continuously improve customer acquisition, engagement and monetization campaigns.
* Modernize ability to capture broad data, uncover meaningful insights, and close the loop with automated action all in near real time.
* Track user behaviors in real-time and get immediate feedback on what is working vs. what isnt so that one can optimize on the fly.
* Use visualization interface that helps to truly understand business performance to make faster, smarter operating decisions.
Thus, good social media analytics tools help to modernize analytics by going beyond simple metrics and yesterdays measurements, and thereby allowing enterprises to focus on a broad array of data and mine the vast treasure trove of social media to understand which events, content and user segments drive the most revenue.
