subject: Seo Strategies For The Post Panda World [print this page] SEO Strategies for The Post Panda Globe SEO Strategies for The Post Panda Globe
After studying both the actual winners and losers from the Panda update here's things to do to make sure your web site fares well in this post-Panda world:
1. Be sure your website template is usually spacious.
This is a part of both the benchmark criteria and also the user feedback criteria. From proof of sites that are now ranking well inside search results, users just like spacious layouts, with a lot of white space.
This is actually intuitive, as busy crowded websites are hard around the eye, while spacious websites permit the eye to rest because of the white space around the writing.
The white space thing also pertains to how you lay out your paragraphs. Don't compose in great big bits of text. It's hard to learn to read, according to the worknowathome Staff. Your grammar may possibly be great, your content helpful and interesting, but people instinctively recoil from reading should they just see scores of text. So break it up into smaller sentences, so that there will always be of white space.
All of this falls in the area of site design, which in turn many webmasters ignore. But how a site looks affects the consumer experience - and provided that Panda is now utilizing user feedback, you want everything on the site to look as classy as possible so that the user experience is constructive.
2. Don't crowd too many adverts onto your page
Google has clearly chose to side with their searchers, and content farms for example Ezinearticles which typically utilized to have eight or eight ad units per web page (they've now scaled back), got hurt badly from the Panda update.
Here is how to check if your ad-to-content rate passes muster: maximize the browser to 1024 by 768 pixels, and then make certain that no more than 30% of the space above the fold (the area the visitor sees when they first land about the page) is taken way up with advertising. The visitor should be able to see at a glimpse what the page is approximately, they shouldn't have in order to scroll down past blocks of ads to get the content.
4. Avoid identical content
The problem of duplicate content can be a tough one, as content theft is exploding across the web. A lot of scrapers use your RSS feed to steal your entire articles automatically. You can stop this simply by setting the feed options to "short" or "summary" so that even if they draw on your own feed, all they are certain to get is the first paragraph.
In addition, defend your site versus existing content that had been scraped. If a articles thief has monetised their site with Adsense, you can get this material taken lower by filing a DMCA takedown notice with the Google Adsense team. Your Adsense TOS forbids editors from using duplicate or perhaps stolen content, and after you have proved that a publisher has stolen your job, Adsense will shut decrease their account (thus reducing off their income).
For those who have duplicate content on your own website - for example you've got copied manufacturers descriptions verbatim, as well as copied descriptions from Rain forest, the only solution is to plod through it all and re-write it to make it unique.
5. Stay away from thin content
There is some evidence how the Panda update penalised websites that had many "thin" content - pages that failed to really provide any practical information to visitors from the major search engines.
Go through your website page by page as well as improve your articles. It's just not a question of adding more words to fluff a page out - you should add useful information far too, according to the worknowathomeCrew.
6 Duplicate meta information
Often a noob may hard code a meta information onto their main template which means the same description gets shown no matter what post on your web page gets loaded. Prior to panda Search engines was forgiving and usually came up with their own descriptions as a substitute. Post-Panda however, Google has concluded that duplicate meta descriptions show that someone is trying to game their search engine.
