subject: Typical Marketing Blunders Deadly To Online Business Success [print this page] It is feasible that the percentages for IM business failures is very similar if not higher than that for offline businesses. Only roughly 20% of all new businesses in the US make it through more than a few years. There are a lot of reasons why businesses fail, and of course many of them will never be known. One huge basic category that contains perhaps most of the causes are mistakes in the execution of business - marketing and advertising. This activity of creating wealth online allows for false information of all types across the board. But when it is all said and done, it really isn't going to matter what caused it; but rather the end result is enough for most people.
Just one mistake concerns the thought that if you offer sufficient things to your readers, then that will be a broad enough net to cover most situations. The challenging thing is that is a normal line of logic - to offer people choices and options so there will be a little something for everybody. It can be difficult to speak in general terms, but we will say that when it comes to making sales online - a lot of choices can be deadly. It is counter-intuitive, but presenting people in your sales funnel a great deal of options can backfire. When it comes down to making choices, or decisions, then far too many have a rough time with it. That can be particularly true with buying decisions. They can end up so indecisive that the very common outcome is nothing is bought!
All of us often assume others think the way we do; and that is why you must not think everyone is cheap simply because you may be. What we are getting at is the mistaken assumption that all people want the most rock bottom selling price. Look at watches, for example, there are cheap and expensive watches. As you know, many higher priced products have existed for a very long time. So then you know that if these companies can survive for that long, then clearly people are willing to pay more for them. People want to spend a lot on certain things for their own reasons. If what you promote can be sold at a premium, then do not be afraid to ask for a fair price for it. What you'll need to do is find out how to position your product in your marketing material.
Most people know about the thought of mindset that something is so amazing that everybody will want to buy it. We all have at one time or another. Marketing history has its fair share of examples about products that seemed to be bought by almost everyone. But there has never been a product from a single company that everybody on the planet bought. The risk of this line of thinking in your own business is it can easily make you complacent and fail to promote or advertise to the extent that you should. If you begin to imagine your product will be universally liked, then that will point you down harmful paths. The simple fact is you cannot satisfy all people with any kind of particular product or service offering.
