subject: Sales Stages With The Help Of Social Networks [print this page] Marketers dream of the infinite reach of information each person has come true - there are social networks.
Such fertile ground sin be left fallow, and social networks have gained immense popularity as platforms for various marketing campaigns.
When you start your marketing campaign to promote businesses in social networks , the first thing you need to do - is to correctly state the problem, the answer to one simple question: What exactly do you want to get a result? Loyalty? The increase in sales? Recognition output to market a product? Increase website traffic to your company? Or something else? Obviously, this will determine your future marketing strategy, as well as, methods of promotion and maintenance of content.
So, the problem is clear, move to action. For clarity, we take two sample problems: when we want to increase the number of visitors to our site , and we wish to strengthen customer loyalty to our brand.
First example. Increase the number of visitors to the site about surfing.
So our site is new, well-decorated, has an interesting thematic content. We want to increase the number of visitors who are fond of windsurfing and Kitesurfing to further attract advertisers relevant goods.
What we need to do?
1. Create and promote a group of best-selling social networks: Vkontakte, Facebook, etc.
Groups (or page) must be accurately designed a logo, description, theme and interesting content. Vkontakte group is done with a wiki markup, which is essentially similar to the HTML code, but somewhat simpler. With it you can create a unique and interesting design for your group.
In the group name we add keywords: surfing, kite surfing and windsurfing.
No need to "revive" our creation - to attract many visitors, subscribers and participants, and it is not so easy to do because of the high competition.
So, to start, we will create the appearance of at least some popularity, creating beats, which are the first members of our group.
Then we will invite members of the groups of similar subjects by hand: if the content they are interested, they will remain .Increase the popularity of the group can also be used. It allows a group of participants cheat, hearts "Like" button to preview the video. It can be purchased, such as SEO forum webmasters.
Similarly, we will launch our boats to other groups' pro surfing ", which allow you to place links, and communicated with their members to invite to visit us.
Flows of visitors and participants in the group, we do not forget about our site - constantly adding new announcements of his articles. Of course, mixed in with other interesting content and communication with team members.
2. Conduct a "raid on socialization" of our website: add icons of social networks, which allow visitors to easily join with us in various social networks, make a census article, or mark the box "I like it." We need feedback from readers, because communication is the key to success.
3. Activated in the case of social networks, blogs and forums.
There are a number of thematic social networks and surfboards including. Register, create a group, invite participants, promote the group with interesting content. The forums have a link to the site in your profile and signature, communicate with visitors, give advice, create a theme, which adds a link to our site.
Announce articles in blogs, invite friends who are interested in surfing, talk to them, commenting on their posts.
4. Use targeted advertising in social networks. This method paid. Allows you to advertise on our site, as well as a group.
Second example: brand loyalty.
Example, we have a brand new online store that sells eco-friendly and incredibly helpful for all body parts drink "Beetle Juice". It is clear that we want to tell people about all the amazing properties of our product, to attract the attention and love of the consumer. Well, let's begin.
4. (1). Initial steps are exactly the same as in the previous example, we will create a group of fans of our juice, attract participants, start strongly promoting our community. But in this case there are some very important details. First, let's define what a brand loyalty: this positive attitude of consumers to a certain brand, a product. Therefore, it is necessary to pay special attention to the content that you fill a page of your group: Theoretical information, news, events - all of the text is to be created by experts who know how to induce positive emotions in the reader. When you are puzzled finding competent copywriters to write the text, look at the stock market copywriting eTXT - that's where you get the desired result. Another important factor in the successful promotion of the brand is the constant and creative interaction with the target audience. Bestow their potential customers' attention, entertain, perform actions, jokes, sms - competitions. Keep a live video feed on the plant for production of the drink, "Beetle Juice", attracting "grateful admirers" magic juice to write their accolades on the product. More interesting and more fun to be spending time on the page of your group, the more visitors will want to stay there.
4. (2). Obviously, the key social networks in this case must also be present on the site. Because we want to be "loved" by consumers, we need their attention, such as: census papers, huskies and hearts to Facebook "Like" Facebook. It is believed that these factors affect a site's ranking in search results, and for us it is very important.
4.(3). Thematic social networks, forums and blogs have used the same way, but in a somewhat different incarnation than in the first example. We there's have their boats - "grateful admirers" who will write articles on the topic: "How my life has changed for the better after meeting with wonderful drink Beetle Juice". We also make friends with so-called "opinion leaders" (these are people who believe that in this area trust) and book their blog publishing articles by type: "Magic drink" Beetle Juice "accelerates, awakening in half. Scientific fact!. " Obviously, direct advertising makes people irritated. The more natural and sincere will seem custom promotional post .
