subject: Accepting Credit Cards [print this page] Accepting credit cards is very important for a business's overall success. In the current age, you are not likely to find too many people walking around with cash-on-hand. Presently, credit and debit cards are the most commonly used forms of payment amongst consumers due to convenience.
However, not all businesses - particularly older businesses who have always preferred check or cash have a credit-card processing system. Some just don't have the money to make it possible, while others have a valuable list of customers who prefer to make payments via check or cash.
Regardless of how unsuccessful you are or how many customers you have that agree to do business "your way", it's always positive to think ahead. If you do not have a card processing system, consider purchasing one really soon. Think of it as an investment for business growth. Consider also the possibility that eventually, you are going to end up losing valuable business due to lack of acceptable payment systems. Accepting card payments will not only increase your business, but make buying much easier for your customers.
When a customer walks into a store or business that does not accept credit cards, it can be an inconvenience. They might notice that your services are very appealing to them and desire to do business with you, but are unable to - at least not until they make a trip to the bank to withdraw money or order new checks, which in many cases is just too much of a hassle. By the time the customer finds out you are not Accepting Credit Cards, they are already wondering whether or not they should continue making their purchase.
Most customers may say they will "be right back". However, life is full of unexpected surprises, by the time they are out the door; they may change their minds and come up with a million excuses as to why they should not purchase your product. They may have really had a strong desire to do business with you, but not accepting card payments can open a completely new gateway of trouble for business owners. The customer walks out, says they will be right back, but never shows.
People simply do not feel like withdrawing money or writing checks. Card swiping is literally where it's at. It is quick, easy, and convenient for both business-owner and customer. If you are new to business, consider having a variety of payment options open. Accepting card payments will always be the most preferred, and in the long run, you'll be glad you did.
