subject: Video Marketing - Removing The Mystery Of This Online Strategy [print this page] Going through the process of producing videos and using them for marketing is probably a scary thought for a lot of people. Maybe this is a result of people wanting to make money fast on the internet and not work hard to get it. It will be more of a blast to create a video than write an article.
Also, producing your own videos does not cost as much money. However, when it comes to video marketing, this is just different way to advertise your company. This is how it can be done.
If you have people on staff like an offline business, then you need to choose the best person to feature in your videos. You can choose anyone but they should look good on camera. You want someone who is full of energy, looks pleasant and has a nice smile. While you'll find plenty of people who meet these criteria, some people just have a bright, energetic smile. While they might look agitated all the time that's not true. You know what sort of person we mean. They are excellent for company videos because people react really well to them.
You have probably come across IM products that feature expert interviews in some niche or other. Quite often, the entire product is made up of various interviews conducted with experts. The problem is these products are usually text and come as PDFs. You can do the same thing but on a local level so you can interview them on video. Subsequently, you can make a product out of the interview if you choose. But this is about video marketing, so just get them done and let people see them at no charge. You can get a lot of mileage out of these kinds of video interviews. People will be tempted to react positively to them since they feature a number of authority figures.
Video is highly effective in many different promotional scenarios and strategies. For example, you can grow your email list with the help of videos. Or, another approach is to include something at the end of other videos that promote your optin. There are plenty of ways for you to achieve this but the secret is to actually do something. Lots of video marketers will naturally promote a product or service. You should do that as well as other purposes like bringing people into your marketing funnel.
One common complaint about marketing and general business tasks is they are boring. While there is truth to it, when you make your own videos and market them you'll find things are different. There's a creative aspect to videos that makes it all at least more interesting than other methods of marketing. Your creative powers will awaken thanks to the whole process of making videos. When you can do that, whatever you are working on will be more enjoyable.
