subject: 3 Often Seen Marketing & Business Gaffs That Will Kill Profits [print this page] We all know the failure rate for individual online entrepreneurs is fairly substantial. But that is not limited to online marketing because it is also true of regular brick and mortar businesses, too. Some of the reasons for online business failure are commonly known, but not all of them can be known. Mistakes of all kinds, spread out all over the place, are perhaps the single greatest killer of online dreams. There is a great deal of bad information on the net about how to create an income on the net. But when it is all said and done, it really does not matter what caused it; but rather the outcome is enough for most people.
Just one mistake concerns the idea that if you offer enough things to your readers, then that will be a broad enough net to cover most scenarios. Since most of us also like choices, there is a proper time and place for giving them as marketers. Giving folks a range of options usually tends to be a flawed approach if you want to make sales. The best approach is to avoid showing a menu of choices for your readers. When it boils down to making choices, or decisions, then far too many have a tough time with it. Buying decisions are very tough for many, if not most, people to make. Buying indecision is perhaps the greatest killer of sales.
If you are notoriously "cheap," then stay clear of making the premiss that the rest of the world is cheap, too. What we are getting at is the mistaken assumption that all people want the most rock bottom price. Look at watches, for example, there are cheap and expensive watches. Products priced in the upper stratosphere have been on the market for a long time. If every person was cheap, those companies could not have made it as long as they have. There are many reasons why a number of people prefer to spend on excellent items. If you have a good to high quality product or service, then learn how to properly market your products/services. It obviously can be done, so maybe study those companies who do sell more expensive products.
We all know about the thought of mindset that something is so fantastic that everybody will want to buy it. I think a lot of people have felt that at some time. Yes, there have been more than a few products that have been extremely popular. In terms of every person on the planet buying something from one company; we tend not to think that has happened - yet. What you need to be careful about is when you have that thought it will make you lazy in your promotional efforts. It will be so easy for you to stroll the path of unrealistic anticipations once you have that frame of mind. It is delusional to consider any service/product will be well-received by everybody.
