subject: A Different Envelope [print this page] Lets face it, its not just your print collaterals such as your brochures and catalogs that need to be designed creatively to get the attention you want. Letterhead, print envelopes and greeting cards can also be incredible works of art that can help you generate attention from your target market.
Especially for your custom envelopes, you need to make them look more than just simple plain sheets of white paper that hold your marketing collaterals in. If you really want to have an effective way to market your business, do away with the boring stuff and create incredible pieces that can grab the attention of your target clients.
Move your concept of unique brand identity forward and have these suggestions in mind as you design your print envelopes:
Break the rules!
Veer away from the standard plain and white, and go for different designs to appeal to your target markets appetite. Dont be afraid to try out new design concepts. Use unconventional sizes and shapes to your custom envelopes, as well as add interesting dimensions so you can stand out from the crowd. Others may very well use the standard and conventional envelope thats why you will surely be conspicuous with your huge sized and triangle shaped print envelopes.
Use colors and shades to attract.
Colors have been used time and again to attract attention. So dont be afraid to use it to your advantage. Instead of the plain and boring white, apply different shades to come out special. Use exotic shades such as champagne yellow or silver glass white. Just remember to apply the shade that can best describe your brand image. Dont apply something that you very well know doesnt represent your business well enough to your target audience.
Use a different paper stock.
Use textured paper materials or lined ones. Try out something that has a glossy finish to it. By changing the overall feel to your custom envelopes, you are differentiating yourself and appealing to one of the more sensitive senses of your target audience the sense of touch.
Provide variations.
Try to use different envelope variations such as the baronial envelope, the A-series, catalog-type, and the booklet-type.
Finally, go the extra mile.
Do something extra and add highlights to your design. You can add glitter or sequins to make your envelopes more unique. Put stickers and watermarks. You can even apply ribbons to it. The bottom line is to have them stand out that your target clients would be very excited to have them and see whats inside.
