subject: Key Ecommerce Website Design Elements To Watch For [print this page] Ecommerce websites are meant for enabling the sale-purchase transactions and these shall be made in such a way that the owners earn maximum revenues. There are average industry standards for each line of the ecommerce businesses which provides the benchmark for evaluation of the success rate of your website. So, how is it that the web design Delhi companies shall approach the whole process of developing and designing which can bring about maximum conversions?
Here are some fundamental principles of achieving the same:
1.Plan out the whole shopping process flow and ensure that it is completed in the least possible steps. There might be requirements of validations and checks for ensuring safety and security of the website but it is also important that the visitors are not bogged down. So, there has to be only those checks which are absolutely necessary.
2.Plan the number of web pages which need to be created. Focus on every single element of the webpage, check for its relevance, its placement, its size, font and whether all things are as per what the users would expect to have.
3.Adopt a linear flow of order completion: A linear flow is the one where in the visitors move from one step to the next step rather than moving to some out-of-the-way step and then coming back to the preceding one and then moving forward. This breaks the flow and the customers have been found to exit the site in most of the sites at the non-linearity stage.
4.No ambiguity: Each and every web page and its element have to be precise in meaning and there shall be no ambiguity. This leads to two important situations. One is to provide descriptions or conditions, if these are necessary for explaining things and the other is to use the correct words, symbols, images, etc for every element, wherever these are needed.
5.Make sensitive fields look secure: You might be having the most secure architecture in place for the payments processing but for the visitors, this needs to be reinforced visually since they can not see the backend. So, website design Delhi companies shall ensure that the fields which require input of visitor card information or any other sensitive information shall look visibly secure. At the same time, it shall be noted that too much of descriptions or image usage could also make the visitors go away. A crucial balance is required and careful thought shall be given to all aspects of the ecommerce website design.
