subject: Subject Line Of Your Email Message [print this page] This line should summarize the content of a message. Remember, you want to tell something with the email content. You do not sell the email content. You just inform your readers.
Here are some useful and useless things for the subject line, keep it in your mind:
Useful things
Limit. Your subject line should be 50 characters or less. The less the better. This line should be short and precise.
Test, test, test. Test the efficiency of subject row, use split techniques. For example, you can test a subject line by sending half email lists with a subject line which has the words free delivery and the other half with a subject line which has the words 10% discount. This part of email campaign is very important. You should test. But be careful with words and characters such as free, winner, %, !, because of these things your email can be put to spam folder. These things can raise the spam score of your message
Use personalization, location. Put the recipient's first name in the subject line. This may provide an improvement. Businesses often want to experiment with location instead, such as "10% discount this weekend in particular place X."
Show urgency and importance. If you use subject lines which show urgency (for example: "Trip Alert") or importance, you can have higher open rates.
Make it personal. Use words such as Your something (for example: your order confirmation, Your statement is now available). That has high open rates very often.
Make it special. Use words such as "Be the first", "Have own style for winter". Your subscriber, recipient should feel special.
Reinforce the from line. Use your company name in the subject row. For example: "X company July Newsletter".
You should be honest. Think like your subscriber. What would encourage you to read this your email and open it?
Be smart and stay relevant. Your email campaign will not be successful if you have an email list that is different from your audience. next thing, do not promote purses on days such as Valentine's Day, Mother's Day. There are not relevant things.
Useless things
Do not use capital letters. Do not write your subject line with capital letters.
Do not use symbols. Avoid symbols such as "%, $" and exclamation marks such as "!".These characters will raise the spam score of your message. The emails with these characters could send to the junk or spam folder.
Avoid repetition. Do not send all messages with the same subject line. You always should search new variations. A lot of people find something that works and do not want to change it. But it is bad thing. Do not get stuck on this.
Do not mislead. Never be misleading with your subject information. This is important because it is mandated in the federal CANSPAM guidelines. For example, a subject line with the subject line "Your Order Details" for a message that is nothing is good, but such promotion email breaks the law.
