subject: Restrict Grey Market Sales With Successful Brand Protection Solutions [print this page] Many brands suffer from enterprise gray market activity and counterfeit piracy theft; they are serious concerns that have a negative impact on customers who are expecting the original manufacturers warranty. Gray Market is where branded products have been sidetracked from the authorized supply channel within a country or are imported into a country without the approval or awareness of the manufacturer. These are usually sold at lesser prices than those proposed by the legitimate distributors; the pricing disparity amongst various legitimate markets generates an opportunity for products to be procured at discounted prices. E-commerce is considered the primary driver in the mushrooming of the gray market and of counterfeit activities.
Over the past few years with the advent of online shopping there has been an increase in the percentage of scams, frauds and gray market sales, more so for the unsuspecting buyers. Gray market sales, indicates an individual or a website selling goods through certain distribution channels that are not authorized or intended by the original manufacturer.
While different techniques are needed for combating the different forms of piracy, in every case, tightening supply/value chain controls and processes is a critical element in eliminating gray market leakage. In order to combat gray market and its adverse effects, service providers of brand protection solutions have introduced SaaS-based software having a proprietary search capability. This helps companies to find out where and at what price their products are being sold. It also provides real-time monitoring for selling listings goods, making use of advanced search agents that can successfully track detailed market inputs from various sources.
Consumers are always looking for a good deal online and the differential price does influence the customers, having a negative impact on the manufacturers. Therefore, it is essential for manufacturers to invest in anti-counterfeiting and brand protection solutions. This will protect them from revenue loss, increased liability risks and brand erosion. Keeping this in mind, service providers specializing in online brand protection solutions have introduced efficient brand anti-counterfeiting solutions to put an end to brand ounterfeiting.
Not only a problem in emerging markets, gray market sales are a global problem that needs a global solution. It is important for successful companies to launch an ongoing program for designing and executing short, medium, and long-term fixes. Invest in a solution that enables you to proactively recapture lost revenues, market share, and brand reputation through tightening your value chains. Such solutions provide real-time monitoring for selling listings goods, making use of advanced search agents that can successfully track detailed market inputs from various sources.
