subject: Real Estate Investing: Marketing, Seo And Real Estate Investor Websites [print this page] To be more efficient and productive in your real estate investing business and close more deals, it is necessary to have a real estate investor website that actually runs your business.
Whenever possible, if you can employ a website that actively seeks and attracts more business for you, you end up closing more deals and making more profits.
In this article, we look at important marketing elements that must be part of your real estate investor website. Without these elements, your website lacks that extra push that delivers more deals.
1)Search Engine Optimization
The purpose of Search engine optimization (SEO) is to position your website favorably in search engine results.
When people are looking to buy or sell their houses, or even looking for other services, they start their search on the internet. Obviously your website will attract more business if it is among the first ones they see.
It is therefore necessary that your website is delivered fully SEO optimized when you receive it.
In the search engines, for any web page to be well optimized, it must have the page title and meta description matching with the content.
So to attract business for you, your website must allow full control of
i)Meta tags - this includes the title, description and keywords for each page
ii)Content - you must be allowed full control of content. Of course, you must be able to create new pages as you need without limitations. This enables you to fully customize your website.
Back links:
Search engines consider websites with more back links to be more popular, and therefore rank them higher.
In recent months, it has become extremely important to monitor the back links coming to your website. Google webmaster tools now has tools for you to control this process.
You must only hire SEO companies that understand quality links that pass only benefit instead of penalties from search engines.
2)Social media
Almost everyone today is links to social media. You must get a website that is integrated with social media such as Facebook, LinkedIn, Google Plus, Twitter and others.
People end up recommending your website and properties to more people. This means you sell your properties faster, attract more motivated sellers and more business in general.
3)Speaking models
Once a visitor lands on your website, you only have 20 seconds to attract their attention or you lose them forever.
A speaking model commands instant attention and increases conversion dramatically. - this is a must have element of any website you employ.
4)Squeeze pages
Squeeze pages or landing pages have become very important marketing tools. A squeeze page promises a helpful gift, such as an E-book, in exchange for contact information.
This means once they join your mailing list, you get the opportunity to market to them as many times as you need.
5)Autoresponders
Wouldn't you love to have your website attract leads, then automatically follow up with them at pre-determined intervals to convert them to successful real estate transactions?
Automation capability is extremely important in today's marketing. The website you get must have pre-loaded autoresponder messages appropriate for different types of leads such as motivated sellers, house buyers, potential private money investors.
Of course, they must offer the ability to create your own autoresponders as you wish.
6)Buyers lists
You must have a buyers list to sell your houses fast. Your website must have pre-built buyers lists, and the capability to allow potential buyers to join your buyers list as they view the properties you have for sale.
