subject: The Unparalleled Growth Of Mobile App Development Industry [print this page] Smartphones and tablets are two types of mobile devices that have become compulsory in enterprises both large & small. With rise in the use of these mobile devices, the manufacturing of mobile apps that have to be preinstalled or downloaded in order to complete both professional & personal work has also increased. Also, most enterprises today have introduced the BYOD (bring your own device) strategy, thus providing the mobile app development industry more opportunity to make use of creative technology while designing applications.
A research concluded towards the beginning of 2012 reveals that there has been a rise of at least 63 percent in the number of business units deploying mobile applications over the past one year. According to the research results, 50 percent among these enterprises had to adopt mobile apps succumbing to demands made by the workforce. More than 200 percent is the growth rate of increase in deployment rate of mobile apps in enterprises worldwide. According to the study, the mobile app development industry has become the largest revenue earning unit of the IT sector. Most of the apps produced every year are used for professional purposes; but there apps released for personal use are also rising.
The phenomenal growth that has been recorded in the mobile app development industry has benefitted not only app development companies. Here we take a look at the areas of enterprises which have benefitted more than others from the growing popularity of mobile app development industries:
1. Sales and Marketing It is because of the presence of so many apps in the market that an enterprise can effectively promote its products & services amidst a large user base. This leads to greater sales of a product within the same area over a shorter span of time. Increased sales means increased demand and hence increase in the productivity level of an enterprise.
2. Operations Study reveals that deployment of mobile apps has directly affected enterprise operations by raising its efficiency levels. The time & cost involved in conducting operational activities within an enterprise also reduce by the deployment of mobile apps.
3. Security While several analysts are of the view that mobile app development has led to jeopardizing the state of security in enterprises, it is in reality the contrary. For example, deployment of mobile apps means a clear division of duties as each employee now has access to only one mobile device. It also means that data stored in one device can be accessed by only the employee using that device. Since there is no sharing of data, security of information is established.
4. Business Most importantly, the increase in the number of mobile applications has led to improved business mobility for enterprises. Deployment of mobile application services also assists an enterprise to develop business strategies that will contribute towards workforce satisfaction & productivity levels.
It is therefore clear that the growth in the mobile app development industry has benefitted several departments of an enterprise; alternatively, the increased use of apps in enterprises inspires the application development industry to introduce more innovative technology in the apps manufactured. The current growth rate projects a revenue generation of over $40 billion for the mobile app development industry towards the end of 2016. The importance of the mobile app development industry for business mobility in todays enterprises stands
