loan

subject: Why Your Business Should Have A Mobile Presence [print this page]

We all know that todays society is on the goWe all know that todays society is on the go. More and more, people are using their

mobile devices to get instant information on virtually everythingthe questions is, are you

in the position to provide it? Is your business ready for todays mobile society? Do you

have a mobile marketing strategy in place? Do you have a mobile-friendly site? If you

answered no to any of these questions,here are some interesting statistics for you:

How many mobile users are there?

1.There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a

toothbrush. (Mobile Marketing Association Asia, 2011)

2.ABIResearch estimates that 1.2 billion smartphones will enter the market over the next

5 years.

What could a mobile presence do for your business?

3.IBM estimates mobile sales to reach 20% of online sales this year.

4.9 out of 10 mobile searches lead to action, over half leading to purchase. (Search

Engine Land, 2012)

If youre still not ready to jump on the mobile marketing bandwagon, heres one more

quote regarding the popularity of mobile devices: According to Apple CEO, Tim Cook,

through the last quarter , I should say, which is just 2 years after we shipped

the initial iPad, weve sold 67 million. And to put that in some context, it took us 24

years to sell that many Macs and 5 years for that many iPods and over 3 years for that many

iPhones.

Couple that statwith the ABIResearch above (that estimates that 1.2 billion smartphones

will enter the market over the next 5 years) and you have yourself one highly mobile

society. Not that this should be surprising to you, but the question should be, is your

business ready for our mobile society? If its not, here are some benefits of developing a

mobile presence.

1.Mobile sites help with SEO (Search Engine Optimization).

The mere fact that you have a mobile site gives you higher rankings in mobile search

results.

2.Mobile sites make it easier on mobile users:

Give your mobile customers one-click calling links and instant access to email instead of

making them take all the extra steps required by a traditional site.

Make the customer experience faster and easier, and therefore, more pleasurable than a

website not optimized for mobile.

3.According to Google, 67% of mobile users say that when they visit a mobile-friendly

site, they are more likely to buy that sites product or service.

4.70% of all mobile searches result in action within 1 hour. 70% of online searches

result in action in one month. (Mobile Marketer, 2012)

5.Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile

Marketer, 2012)

If you need more evidence of the importance of having a mobile-friendly site, let us look

at the impact of NOT having a mobile-friendly site from a recent.

48% of users say they feel frustrated and annoyed when they get to a site thats not

mobile-friendly.

50% of people said that even if they like a business, they will use them less often if

the website isn't mobile-friendly.

61% of users said that if they didnt find what they were looking for right away on a

mobile site, theyd quickly move on to another site.

The benefits of developing a mobile presence are clear. You can engage your customers by

developing a mobile-friendly site. Help them find you, contact you, buy from you, all the

while increasing mobile SEO. That being said, the question remains: Are you ready for

todays mobile society? Chances are, your competition is. If you need some advice on

developing a mobile marketing strategy (contact us) for assistance.

by: avaxseo

welcome to loan (http://www.yloan.com/)