subject: Seo Mistakes On Database Driven Websites [print this page] Search engine friendly websites is one of those often heard words, both from web design organizations and from their clients and when you search the internet with web tools you will get to know the importance of SEO. Everyone knows that this is important to have, and yet it is one of the things that are actually often neglected.
Search engine optimization organizations actually spend a lot of time examining a web page and eliminating barriers to the search engine ranking a website highly. At the web development stage, it is possible to create a web page that is perfectly search engine friendly. One of the toughest types of websites to get right though is database driven websites. Listed below are ten of the most typical problems that are created, often unintentionally, in the growth process of a dynamically produced web site.
1. Webpages with duplicate content - not enough differential areas within all pages, so that only little places of the web page change from web page to web page. It is important that enough of the web page text changes for Google to see a significant distinction between one web page and the next just as the website www.webtoolson.com.
2. Webpages with duplicate page title - the web page headline is a great indicator to the search engines of the primary content of the web page. Whilst this is often exclusive on websites such as e-commerce websites, it is often neglected in other websites, particularly where little areas of the web page are produced from a database, such as news pages.
3. Webpages with copy Meta description - again, this is simple to ignore and set as a global or category level Meta description. These give the search engines a reason to penalize your web page for not giving enough details, and again, developing exclusive meta information for every web page is an important SEO task.
4. Using auto-generation of pages as a quick way instead of developing good material. This is connected quite closely to point 1, where it is possible to create pages that have only a tiny amount of distinction between them. Databases are fantastic ways of saving details, but you still need to put the work in to fill them with content. Unique information about the subject of the web page will hugely help both the long-tail and the ability of Google to determine that a web page is valuable.
5. Creating pages that are invisible behind type syndication or JavaScript postbacks that cannot be utilized by search engines crawler. This is far more typical that is usually noticed. For example .NET makes postback hyperlinks by default instead of proper hyperlinks - potentially making huge segments of a web page unreachable. Likewise, it is simple to cover up content rich areas of your web page behind a drop down selector in a form that means certain places of the web page are not noticeable.
6. Too many question post - this is a typical bugbear of the professional SEO, where complicated database choices create deep levels of pages, but with seven or eight &id= type strings. Additionally, some bad development technique can leave pages with zero question strings that appear in every URL but don't do anything. The answer to this is usually URL rewrites, developing much more search engine friendly and user-friendly URLs!
7. Putting query strings in different orders when utilized through different places - this can create duplicate content issues, which can cause major penalties.
8. Not using user language to generate computerized pages - if you are going to create a database motivated web page that uses words in the question strings (or better in rewritten URLs) make sure that you use terms that will help you with SEO - if you sell widgets, make sure you are using the word widgets somewhere in the URL instead of just product= or id= - keyword research can assist with this.
9. Not allowing the Meta data and title to be modified easily after the web site is developed. It is possible to hardcode the creation of Meta details into a database that doesn't allow it to be modified later. Making a procedure for changing this details originally helps everyone at a later stage when the details needs changing without shoehorning it into an already developed framework.
10. Creating keyword loaded pages by using auto-generation. At one time, Google quite liked pages with great densities of keywords and words, but now these are likely to get you marked down rather than up. So be aware when developing pages that those lengthy pages with lots of your products on can create too great a density. For example record red icons, light blue widgets, navy blue widgets, sky blue widgets is going to create a web page with a very heavy density for the term "blue widgets" these can be researched more on the web using web tools.
