subject: Royal- Sweetening Souls For Over 4 Decades [print this page] It surely would bring a smile to anyones face if he is able to get the authentic sweetmeats of his motherland in a foreign land. It is no wonder that with the exponential growth of the Indian Diaspora in the United Kingdom there was always felt a need for not only outlets serving a meal of chicken tikka masala but also an establishment where a hearty Indian meal could be rounded off with sumptuous Indian sweets. Thats when a meal would really be rounded off in the most agreeable way considering the sweet tooth of most Indians.
With that noble thought in mind the Royal brand of sweets were introduced at a time when there was a desperate dearth of good sweet shops in London. Although it was started as a shop so that the vast Indian community could get Indian sweets in Southall, it has become equally popular among the locals because of the massive variety of sweets that it has to offer. Since sweets are an integral part of every occasion whether it is a marriage or a social gathering, the need of a sweet shop providing the home comforts like Besan Laddoo, Amarti, Balushahi, Anjeer Barfi, Badaam Barfi and Cashew nut Barfi among others was welcomed with open arms by the potential consumers. Since then the Royal brand has gone from strength to strength and is now a firmly established sweet manufacturer which is one of the most famous in London.
Since it was one of the few good sweet shops in London it has a customer base that has been staunch patron of its sweets for more than three generations in some cases. Moreover it has made Indian sweets popular in London and its products are enjoyed with equal relish by the Englishman brought up on muffins and cakes. It is without doubt the best Indian sweet shop in London considering the fact that The Independent rated its Royal Rassomalai as one of the top 10 milk based products in the country. Moreover, Royal also introduced the Kulfi- an Indian version of the ice cream- in England.
The quality of sweets that one can get at Royal will transform anyone to the by lanes of Delhi or Banaras because of their fierce allegiance to authenticity. All the raw materials used for making the sweets are procured from suppliers who meet all the stringent quality standard of Royal. Royal can also be proud of the excellent infrastructure that it has built at its production centres where strict vigil is kept so that there is no mixing between the raw materials and the finished products. The state of the art automation used in the production centres make sure that there is excellent segregation and drainage processes at work so that there is no mixing. In addition to that, the entire workforce involved in production is trained in food hygiene to ensure superior quality products. However, it must be remembered that the age old recipes from India are replicated in minute detail so that the final produce is one of pure joy.
