subject: Telemarketing Services For Marketing Ideas, Not Just Products [print this page] Telemarketing is perceived to be only a function of selling products over the phone. But in fact, it is much broader in scope. Telemarketing also inherently includes advertising and selling an idea first.
Without selling the idea, selling the product is impossible. The Telemarketing call Center has to be adept in preparing an entire marketing strategy depending on the phase of the product cycle.
There are only a few good Call Center Outsourcing Companies which specialize in Telemarketing. Because outbound calling is easier said than done! The Agent should have the right mix of persuasive skills, eloquence and the ability to convey information. If the Agent doesnt have adequate soft skills, then the customers will simply cut the phone. But if the Agent is able to capture the attention of the customer, then this conversation can be extremely rewarding for the business. As telemarketing is a highly effective method of persuading your target audience.
Outbound calling was used in the current US election campaign as well. The volunteers on both sides called up voters to provide them with details of their polling booth and also reaffirm their votes in the favor of their candidate.
Calling up is indeed the best and the easiest way to reach out to a large number of people with your idea. The other advertisements in print, TV or internet are influential, but they are not interactive. So for example, a voter who is undecided yet on whether to vote for Obama or Romney can be convinced only through a live dialogue. Other forms of advertisements, even speeches, are largely a monologue. This is the reason why Telemarketing Services are thriving and much in demand.
Outbound calling plays a huge role in expanding your business by spreading the word about it far and wide. Telemarketing gives you maximum outreach as today almost everyone has a telephone, including those who do not have a television or newspaper subscriptions. People across all age groups have telephones, even senior citizens, who are typically not clued into internet.
In earlier times, the family would collectively own a landline phone. But these days each member of the family has a personal cell phone. So you can individually approach the customers. If your enterprise wants to target specific profile, then you can do so too and reach exclusively to your target audience. And the script which the Agents will use to speak to the customers can also be tweaked and customized to suit the customer profile.
Telemarketing today is not confined to selling products, but it is means to earn popularity. As when your enterprise pro-actively reaches out to the customers, this also aids building of your credibility.
Therefore we can say today that conventional definition of Telemarketing doesnt hold true anymore. Telemarketing is not to just sell services and goods, but sell good ideas!
