subject: Social Media Marketing Is Gaining Popularity [print this page] Social Media Marketing as the name suggests is an endeavour of marketing your products or services on and through
social networking websites like Facebook, Twitter, LinkedIn etc. by creating business presence in form of profiles,
pages or in any other form depending on the chosen platform. Social media marketing is gaining popularity because of
the sheer number of people a brand can reach in cost effective yet engaging way.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions.
For instance, Twitter is a social site designed to let people share short messages or updates with others.
Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events
and a variety of other activities.
Why would a search marketer or a site about search engines care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and discovery is a search activity.
Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media
sites to find social media content.
These Social Media platforms are being widely used as they allow users to share information like photos, everyday
activities, interests easily and for free. Users connect with their friends and people around the world, discuss topics,
share updates and get informed about things happening around the world and in the lives of their friends and family.
These websites are extremely user friendly and anyone can access them for free.
All market giants as well as small time businesses are creating a presence on this media, as it enables them to reach
a wider audience across demographics suiting their business and allows them to interact with the audience in real time.
You can share latest news, current promotions, make announcements, get feedback, and showcase your product or services
with ease and in almost no time.
Brands now know the power of social media and it has become an integral part of their marketing strategy, they even
have separate budget for Social Media Marketing. Though most of the platforms do not levy any charges for basic features
and budget is required as experts are needed to manage these platforms if you desire good results. They present your
business effectively and help you connect with more people by sharing valuable content, engaging them in a conversation,
connecting with them emotionally, solving their queries strategically hence forming a community.
Social media if used effectively takes you closer to your audience and helps you to engage with them in a conversation
