subject: Paradoxical Rules To Help Get More Sales Leads In Singapore [print this page] When it comes to business opportunities, Singapore has a lot to offer for a lot of interested investors. Just think of the possibilities. From petrochemicals to finance, this country has it all. This creates a lot of interests from both investors and business people. The only challenge here is in identifying these opportunities in the first place. This explains the popularity of lead generation services in the country. Still, there are other things that can affect your ability to generate B2B leads How you handle it, apart from your marketing team, will determine the success of your appointment setting campaign.
So, how will you do that? Believe it or not, the following will actually work:
1. Do not sell - yes, while this is counter-intuitive, this actually rests on a sound principle. Business prospects these days are very sensitive, and they tend to stay away from marketers who are overly aggressive in their lead generation work..
2. Slow down to speed up selling - think about it this way, the faster you push for a sale or a decision, the higher the resistance of the prospects you are listening to. Slow down your pacing, and you can succeed in generating the sales leads that you will need.
3. Offer fewer options to choose from - when a prospect is presented with a variety of business options, they tend to spend a lot of time deciding which one to sign up for. This is not good for your productivity. Make their life, and yours, easier by offering only a few, but important, options.
4. Prepare like crazy to sound natural - sure, sounding canned is the worst thing that can be accused of, especially if you are in the telemarketing business. Still, it depends on your delivery. Besides, you do not want to be caught unaware during your business meeting with that odd question.
5. Get smaller contracts - this is especially true if you are a small or medium sized company. Sure, it may be nice to get that bigger contract, but starting small also has its advantages. Not only is the decision-making process simpler, but you can also build a stronger brand as you go up. It is a much easier task to do.
6. Fail quickly - come to think of it, there is really no such thing as failure in lead generation. Rather, everything you do and experience is a learning opportunity. Failing at the start of your campaign can provide you with valuable information that you will not get if you try perfecting your skills before actually going to the campaign proper.
7. Prove your difference - while it may be true that what you offer can set you apart from your competition, what really proves it is the way you speak, your knowledge of the product, as well as your ability to explain why your offer is much better that the others.
While these tips really do sound counter-productive at a glance, acting a little different from the mainstream marketing flow can be a great help in generating sales leads. It can make your lead generation work in Singapore much easier do work.
