subject: Combat Brand Dissolution With Anti-counterfeiting Solutions [print this page] Medicines, pharmaceuticals, high-tech and electronic products, auto-parts, personal care and cosmetic goods are a few of the many products that are frequently counterfeited. However, these particular goods have more in common than merely being sold to the end users at discounted prices. The fake versions of these goods pose serious threats to consumer health and safety.
Though counterfeited goods are less costly but they lack the reliability and quality of an original brand, and are generally manufactured and disseminated on an industrial scale by fake third party sellers having a global reach. These products reach the consumers mostly through gray market sales and a series of fraudulent practices. Thus, brand counterfeiting deceives consumers, and results in major economic losses to legitimate business houses and IP rights holders. It further impacts the tax revenues, leads to brand erosion and loss of consumer goodwill. Going by a research conducted by the American Chamber of Commerce, the global trade in pirated and counterfeited good values at least US$500 billion per year and the international counterfeit market accounts for approximately 8 percent of global trade.
Therefore, a customized global anti-counterfeiting program is an effective way to combat this issue. Anti-counterfeiting solutions/ programs therefore must be aimed at minimizing the overall counterfeit percentage along with a long term goal of restoring the market for authentic goods. With the help of such a program that includes proactive enforcement of IP rights, organizations can efficiently bring down the rate of piracy andgray market sales.
Keeping this in mind, companies have introduced innovative anti-counterfeiting solutions that focuses on solving counterfeiting concerns through its high-end search methodology that monitors activities for any number of products round the globe. The search engine operates in such a way that it gathers all relevant details regarding product quantities, pricing and discounts that are offered by the counterfeiters to lure the consumers. The solution allows organizations and consumers to view all the data using user-configurable charts on their dashboards. The solution also offers a company risk index that prioritizes the suspects according to their risk potential and highlights them on the dashboard. This detailed analysis and visibility that companies and business owners attain help them in online fraud detection.
In addition to this, innovative and new age brand anti-counterfeiting solutions provide an ongoing brand protection program that consists of enforcement and investigative services. This assists enterprises to put an end to brand dissolution practices without any costly investments and lengthy trials.
