subject: Useful Tips To Increase Seo Conversion [print this page] Tough business competitions today have prompted business owners to also enhance their presence online. With that, they are beginning to engage the SEO service of a professional SEO company.
Professional SEO experts will not only help you create a website for your company or a social media account to enhance your online visibility and establish your brand but will also help ensure that your website appears in first pages of the results pages of search engines for competitive keywords relevant to your site. This is not an easy task, nor is it just done by ordinary internet savvy people, because there are guidelines set by Google which determine the ethical ways of optimizing your online presence.
1. Easy Navigation
Everybody who uses the internet wants to save time by doing so much in just a short period. As no one wants to spend so much time navigating through a website, you have to use standard icons which will help facilitate understanding by your website visitors. You should arrange your icons and figures well, and make sure that your images also match your content.
2. Optimized Internal Linking
This is as important as external linking, or using external sources to increase the rankings of your page, as internal links pass value to other pages that are within your site. Though search engines like Google will give more weight to a link coming from outside which actually implies a vote to your page, internal link building will also do some help.
3. Keyword Optimization
Searching through the World Wide Web has never been easier and more convenient than it is today. Searching for particular topics can be done by just typing two or three keywords and you get a thousand results. Keyword optimization is basically researching and analyzing the best keywords to use in your content in order to drive traffic to your website.
With keyword optimization, you are able to drive qualified traffic towards your website and gauge traffic potential by analyzing which keywords have actually helped most in driving traffic to your site.
4. Website Load Speed
As mentioned, people using the internet are usually in a hurry and they do not have the time to waste while they wait for your website to open. In fact, it is said that if your website takes more than 5 seconds to load, 50 percent of your readers leave your page.
Consequently, you lose your readers and viewers, including sales. There are many SEO Tools available in the internet that you can use to test the speed of your websites loading performance such as Web Page Analyzer tool by WebsiteOptimization(dot)com
5. Call to Action
Make your call to action buttons enticing and place them in prominent locations for you to grab your reader's attention and encourage them to click the buttons.
