subject: Factors Affecting Cost Of Radio Advertisement [print this page] There are many ways by which advertisers reach out to their potential customers. Radio advertising is one of the most popular ways of doing it. That is why budget of radio advertising should be kept in mind. FCC regulates all commercial broadcasting rules laid down by the Radio Act of 1927 and radio advertisers need to follow the rules laid down by the regulatory authority.
When opting the radio station on which you are going to place your ad you should consider the fact that the cost of advertising will depend upon the number of listeners to the radio station. A popular radio station may be having thousands of listeners but if those listeners are not your target group then placing the ad on it will be immaterial. Not only will you incur high costs but your strategy may backfire as the listeners are not your business targets. Its always better to choose a radio station having a small number of listeners that are interested in what you are offering to them.
The duration of an ad on the Radio is about 30 seconds. You should talk to the radio station about the charges of your ad according to the duration of your advertisement. Reducing the duration of your ad can help cut down your cost. Try to get accurate pricing of the ad according to the length of your advertisement.
Deciding a suitable time slot to air your ad is also a factor affecting the cost of the advertisement. The most preferred time to place an ad is in the morning when people tune in their radio while driving to their workplace. But this time slot will cost you more as other ad agencies also prefer this time and radio stations fix the price of broadcasting the ad at a higher price because of the demand of the time slot. You can consult the radio station itself as they have more experience in broadcasting such ads and they may have some inputs that they can share with you on this issue.
Repetition of the ad is also a criterion. You should asses how often do you want to get your ad broadcasted. You can also place your ad on multiple networks for branching out to more listeners. The area and the country in which you want to broadcast your ad are also important. The price of the advertisement will largely depend on the policy of the regulatory authority of that area and the radio broadcasting agency.
There are many other factors that affect advertisement costs. You should always run a cost benefit analysis before indulging into radio advertising so that you reach out to more people with incurring minimum cost. There are many Advertising Agency in Las Vegas which broadcast various ads on their channel and you can choose the best that you deem fit for your business.
