subject: Google+ Is The Next Social Media Frontier For Dentists [print this page] Not that long ago, Facebook wasnt a part of everyday life. While most people are currently using it as their go-to social platform, it is imperative to pay attention to other platforms.
As a dental practice that is (or is becoming) social media-aware, Google+ is a platform that cant be ignored. Its easy to use, powerful, and incredibly helpful to your business.
What makes Google+ great for dentists?
Google+ has a very intuitive interface. Its easy to use, its features are helpful and make sense, and it helps build your online profile tremendously.
One feature is the Google+ Circles concept. Drop and drag functionality allows you to define different users groups clearly and quickly. In Google+, that makes it very easy to make a post that is visible to colleagues (if you define your colleagues in a circle) instead of all your contacts at once. Circles can allow for segmentation of your patient base with some hands-on definition of patient type. Look for this to become more sophisticated in the future.
Beyond easily interacting with different segments of your peer groups, Google+ has features for business that just make sense. The Google+ Local page is the primary reason. When active Google+ users are logged into Google, and they do a search, your Google+ profile is what they will see for your practice even when theyre searching on the main Google page. If you have a Google+ profile with pictures and reviews, that is what will shows up in the information about the practice on the right hand of their screen. The practice that has taken the time to do this is at a clear advantage.
SEO benefits of Google+
Wondering how to organically enhance your SEO? Google+ is your friend. Page ranking algorithms are putting increasing weight on social media accounts. Active Google+ account will help in their search rankings.
Google+ allows reviews to post and be easily seen be potential patients. Thats again because your Google+ profile is whats highlighted in all Google searches. The profile that you create there is what will tell the story of your practice at a glance, even in simple searches. Its easy to envision a day when Google+ is a main way that patients select their new dentists, even if consumers dont realize thats the case.
