subject: What Is Seo? - Seo Services Birmingham [print this page] Birmingham, known for Cadbury"s, Ozzy Osbourne, Jasper Carrot and Duran Duran. Good marketing strategies have helped these people and businesses whose vision began in Birmingham to become national and international figures. In the current digital age companies and celebrities are adapting to the new ways we communicate online to develop marketing strategies for their web content. These marketing strategies can be outsourced by using what is called SEO services.
What is SEO?
SEO stands for search engine optimization. SEO is an exercise by which you can improve visibility and search ability of a website within a search engine such as Google or Yahoo. High ranking results on a search engine are considered important as research shows 62% of search users click a link on the first page of results. It is for this reason many business owners value the expertise of SEO services in order to make use of the 62% who do not go beyond the first page.
SEO experts have knowledge on how search engines work, and are able to tap into this and tailor your web content to become more searchable for potential customers. Optimizing a website may involve editing its coding and content and to include keywords which have been identified as popular search terms for your market. When a user searches using a keyword, the search engine crawls the web via software called a crawler. The software works by following links from one to the next, indexing as it goes. The indexed page is stored in a database where it can be retrieved. As there is alot of content over the whole web, a crawler may not visit your website for weeks at a time.
When searching for a term, the search engine calculates the relevancy of all the pages and returns the most relevant results. This calculation varies across search engines so different search engines produce different results.
The calculations a search engine does to retrieve results often changes, hence it is important to use SEO services who can continually be on top of these changes and adapt your content so you won"t lose traffic. Once all of the relevant search items have been retrieved they are displayed and ready for the user to select.
