subject: How Do You Start A Cake And Pastry Business? [print this page] Starting a cake and pastry business is not going to be an easy task. Every kind of business requires a start up investment and there is a considerable amount of risk on the line. The payoff to opening your own cake and pastry business is that it could be wildly successful and serve as a huge supplement to your income. Below, you will find the steps that you should follow in order to open this cake and pastry business within a timely manner.
Create your menu
Knowing what you are going to serve your customers is very important. As a cake and pastry business, you should provide more than just different varieties of cakes. You should also have specialty dessert items, such as cupcakes or filled pastries. You should also provide a good variety of baked goods. Every cake and pastry business is a professional baker, so you should offer many different types of baked goods so that your clients can choose from different varieties of products. Your menu that you decide on doesn't have to be perfect and it won't be permanent either. You can always make changes to your menu, but you should include the most important items from the beginning. It's also important to include products that have necessary ingredients in them like dough enhancer, sourdoughs, and commercial cake mixes. Don't forget that it's very important that you develop some specials to run at certain times of the day. For instance, a lot of cake and pastry businesses choose to run specials around lunchtime, so that people who decide to spend money while on their lunch break can get a discount.
Decide on a name and niche
Some cake and pastry businesses choose to specialize in a specific niche. This is something that you will want to do, then you should decide on your niche from the beginning. The niche should be something you are talented at and want to get recognized for. Additionally, this is a good time to decide on your name as well.
Develop a business plan and come up with funding
Starting a business takes a lot of thought and planning. It's very important that you have a solid business plan to follow, which highlights everything down to how you are going to stock your inventory to how you are going to advertise the business. During this time, you should also prepare appropriate funding, to ensure that you have enough money to pay for all the bills.
Find a location for the business
Location is everything and it can be the difference between a successful cake and pastry business and an unsuccessful one. The location that you find should be close to the road and it should get lots of exposure.
Promote your business and advertise
Branding your business is very important if you want to be successful. You need to do everything you can to establish a name for yourself and advertise that name throughout the local community. You can also try online marketing and establish a presence on social media networks.
