subject: The Internet Is Becoming An Increasingly Popular Method Of Lead Generation. [print this page] Lead generation is the process of generating interest in a product or service via direct marketing. This could be through telemarketing, email and SMS marketing or even direct mail. Often companies outsource their lead generation, and pay another company to generate the interest, leaving them free to convert this interest into a sale. When this occurs, they often pay per lead that is generated. A lead is the contact details of a customer that has shown an interest in the product or service available, and wishes to purchase it or maybe have a survey for example.
Typically, lead generation is associated with double glazing sales people contacting elderly homeowners and pressurising them into buying new windows. This however, is not always the case; the internet is becoming an increasingly popular method for businesses to use for lead generation. An online lead is generated in a different way, it involves the customer taking the first step, and thats why they are often worth more to the client.
For an online lead to be generated, a customer must find a website that they are interested in buying a product or service from, they then enquire for more information. As the customer has enquired themselves, it is more likely that this interest is genuine, and they have not been pressurised into asking for more information. However, the traditional methods such as telemarketing should not be disregarded. Just because a customer hasnt enquired themselves, it doesnt mean that they do not have an interest.
There are many different products and services that can be sold through lead generation, the most popular being financial services and home improvements, including debt management and solar panels for example. These are both services and products that the customer will think about and are likely to hear, or get quote from more than one company. They are a large investment and the customer needs to be sure that they are dealing with the right people for the job.
If your business uses lead generation, you will know the importance of using clean and targeted data. UK Datahouse offers various different data services that can make the process of lead generation easier for your business. Our data cleaning service will ensure that you are only ever using data that has been checked and screened against the TPS and MPS, is up to data and accurate. This service is designed to save you money, reduce waste and increase the amount of leads you can generate.
We also offer you the opportunity to target your data at exactly the right target audience. Tell us the age, demographic, size and even turnover of the consumers or businesses that you want to contact and we will provide a data list to match.
Get in touch with UK Datahouse today to speak to us about how we can help you improve your lead generation results.
