subject: Avoid Counterfeit Products From Reaching Consumers [print this page] Every organization is sensitive and cautious about its brand, as brand is much more than a mere name or trademark. It is an organizations identity and reflects its core traits and intrinsic values. Therefore, any brand image or reputation violation results in losses, both finite and infinite. The internet and its latest advancements have benefited brand development in multiple ways. Similarly, it has also given rise to a set of perils that includes brand and product duplication, counterfeiting, gray market sales to name a few.
Most generic brand protection solutions available today are not equipped with inbuilt product anti-counterfeiting features. They merely scan the internet for any kind of brand and trademark abuse. Product counterfeiting leads to revenue losses followed by brand erosion. For example, in the luxury retail, pharmaceutical and high-tech companies, where loss margins are high, the visibility to detect the products that are being counterfeited along with price discounts, becomes crucial in order to halt brand erosion and ongoing monetary losses. In order to aid this situation companies specializing in online brand monitoring have introduced anti-counterfeiting solutions providing 24x7 instant monitoring to detect the brand violators.
Advanced anti-counterfeiting solutions are equipped with innovative search capacities and are appropriately designed for a detecting counterfeits across industry verticals. It helps to track brand violators and respond accordingly. The suspect criteria are however not same for every industry. For example, in case of high-tech industry where products are sold at a high discount, more than 50 percent are suspects. Contrarily, in the pharmaceutical industry price is not as much critical as the product volumes that are sold through counterfeit channels. Innovative anti-counterfeiting and anti-fraud solutions enable to detect these suspects and high-volume counterfeiters and help shut them down. Anti-counterfeiting solutions works in the following manner:
* The solutions proactively search the internet for counterfeits and applied human intelligence to ensure complete data integrity
* The solution enables companies to bring down the percentage of duplicate products in the market to a great extent by identifying network and syndicates high volume counterfeits
Today most organizations are realizing the importance of online brand protection from counterfeiting, product duplication and gray market sales. Apart from counterfeit detection, anti-counterfeiting solutions also help to shut down illegal operations. It automatically sends, ceases, desist DCMA letters and provides automatic auction shutdowns. Furthermore, its network of legal partners and authorized investigators, help to streamline the enforcement process.
