subject: Health Wine Development Space Is Large And Competition Is Intensifying [print this page] Health wine in the past referred to as medicinal liquor, has thousands of years of history, is the important part of medical science. Chinese all previous dynasties medicine work almost without exception has medicinal liquor cure disease fitness record. With the advance of science and technology today, from traditional Chinese medicine leaching liquor on the basis of traditional craft has developed to the use of extraction, extraction and biological engineering modern methods to extract the effective ingredients of traditional Chinese medicine made the high content of functional medicated wine. When people's health awareness is enhanced, some drugs become edible health care products, health care wine this word began rising.
Health wine is health food products in a special, hold concurrently wine attributes and health effect. Drinking is our country's food tradition, it is this "make the health in wine" value form have caught on to consumers' demand point in recent years in high spirits wine has been maintained a steady and rapid growth, in 2005, strength the wine list product sales throughout the year nearly billion in our country include the single product sales record. The cause of old and health care wine also in TV into a lot of television advertising in order to expand the market. Stock turns red all the way. Maotai, wulianye, shaoxin wine, such as leaders, also high-profile into health care wine industry. Fixed pharmaceutical famous brands such as medicine enterprises is also determined to set foot in health care wine line. China currently includes the enterprise and quantity of about 5000, each year about 200 new enterprises. Visible health wine industry will step speed. Fingerprint technology, continuous countercurrent extraction technology, the modernization of traditional Chinese medicine technology widely used is strength wine specialization strategy another key, among them "vacuum belt drying technology" is our country fifteen research project. These technical applications greatly improving the health wine liquor safety and pure sex. In addition, in order to standardize the upstream channel original medicinal materials, strength wine according to GAP standards in national each medicine original region set up straight for or planting base, in order to ensure the safety of medicinal materials tunnel. The strength of wine is good, but don't drink ", this sentence AD for many years widely praised, and this is what strength wine in the marketing practice innovation performance. Strength wine has no use advertising bombing promote sales marketing mode, but around "drinking a moderate amount of alcohol" guide consumers increase health drinking consciousness, transfer health drinking knowledge, to cultivate the market.
Liquor-making industry in China has been mature, the market development space is very narrow, and the rise of the health industry for liquor development guide the new way to strength the wine as a representative of health wine has show that this is a feasible way. But this does not mean that do health wine are sure to succeed, because health food alternative is strong, marginalization competition seriously, so I decided to product success or failure or quality, which determines the development of health care wine must first put the products well, can have a long-term output. Health care products in China at the beginning of the development, "cures" exaggerated commitment has been in the consumers' mind shading, how to reconstruct consumer confidence? Is alcohol to the health industry have to face the problem. So as to realize these must strengthen self-discipline, in a responsible manner to consumers make rational promise, therefore to lay the foundation.
With the rapid development of social economy, the living standards improve, people's health awareness also gradually increase. Health wine as a wine market segmentation products, the future its nourishing and strengthening effect will cause market to chase after hold in both hands, market competition is inevitably further intensifies.
Guangdong Yuelu Wine Business Limited Company mainly sales online liquor. Its products included Chinese liquor, strong liquor and so on.
Yuelu is an online liquor stores and pay attention to your wine health. Welcome to make a deal if you have any needs.
