subject: A Snapshot Of Your Brand [print this page] SIMJENs feedback on business photography and why its essential for promotions.
With camera technology moving forward at a rapid rate, photographs are now able to tell tales unheard of in the past. This improved quality has put an increased pressure on companies to maintain a high level of imagery across everything they do. With this in mind, Simjen feedback for businesses seeking promotional advice is to utilise high-quality professional photography.
It doesnt matter what industry sector a business is in, whether it be trade, industrial, hospitality, or retail, high-quality imagery is essential. With premium photography at the ready, theres no excuse for companies to have anything less than high-definition, captivating pictures adorning any promotional material produced, be it online, through print media or on television.
A journal paper published in August 2011 by the Society for Judgement and Decision Making (SJDM) suggests that when shopping, consumers can make chance buying decisions in four-hundredths of a second. This obviously doesnt give businesses a great deal of time to create a strong connection.
But as they say pictures can tell a thousand words. Photographs offer a snapshot of a brand; they can communicate in four-hundredths of a second exactly what a business needs to say. Ideally, they should capture the energy, passion and aspirations of a company, enticing, educating and engaging potential customers.
But the idea that business photos have to be strictly professional is one of the myths stifling creative energy and stopping companies from showing their personality.
Simjen feedback gathered from recent consumer studies highlights the benefits of breaking away from the rigid norms, and injecting some fun and individual personality into promotional photography. Simjens feedback shows this is also a popular way for companies to take customers and clients behind the scenes, and present a more personalised side.
Businesses should also keep photos up to date. Consumers dont like to feel deceived by anything, from products and prices to perceived company image or current staff. Photos of team members should remain fresh. If a business has moved location, or if renovations have occurred, any shots that are old should be updated to reflect the current changes.
With the Internet taking consumers need for visual stimulation further, Simjen is proud to add photography to our service offering this is in addition to established advertising, marketing and strategy assistance. Operating out of the citys creative hub, Fortitude Valley, we have a professional in-house photography team ready to capture your business style, personality and image. Lots of small to medium enterprises have taken advantage of our photography skills and Simjens feedback so far has been fantastic.
We provide high-quality shots for any business medium, including flyers, banners and websites, and will look after all additional editing services such as digital manipulations, airbrushing and other special effects. Our company CEO, Simon James, discusses why photography is such an integral part of the successful promotion of any business.
Like everything in life, first impressions count, he says. Marketing your company is no different. Many businesses, especially small-to-medium sized enterprises, dont have a solid customer base which they can rely on. They live and die by their promotional endeavours, and that in turn lives and dies by imagery. Simjens feedback from consumers has shown that professional photography is an effective way for businesses to set themselves apart from the pack while creating a strong and lasting connection.
According to ancient Greek philosopher Aristotle The soul never thinks without a picture, and in the world of business this statement rings true. Although web services, advertising and marketing might be seen as the most important elements for a company to establish a strong profile, striking photography allows businesses to maximise the benefits of such platforms. A photo can speak volumes, but what it says and how loud it speaks is all dictated in a single shutter.
