subject: Points To Be Noted By Web Design Company For Developing Ecommerce Sites [print this page] The significance of the online commerce is increasing by the day. The people are increasingly finding it difficult to move around looking for the shops to buy the products of their choice due to hectic lifestyles. Ecommerce is providing a way out for their buying needs. Similarly, the retailing is fast moving on the web since it offers unlimited space for development, quite unlike the real life retailing where the land is limited and prices are so high that it is out of reach of many people.
In India, the pace of ecommerce has picked up in the last couple of years. There have been many new initiatives in the online commerce domain in different product and service segments. While developing an ecommerce website, the web design company has to take note of many important features and functions, such as:
1.Developing the website in such a way that it remains SEO friendly. The consideration for SEO is important because this method is increasingly being used by the online marketers and it requires support from development. Some of the main points of consideration are the application of right redirections to different product categories, creation of static URLs, using image alt tags in coding, excluding certain web pages from being searched and indexed and the use of right technologies which are SEO-friendly in developing such a site.
2.Security architecture: The website designing company has to have an expertise in developing suitable security architecture that protects the website from various types of break-in attempts such as hacking. The protection of data of the ecommerce users is of vital importance. So, all payment-related aspects of web design and development need to have robust security architecture.
3.Inventory management: In every ecommerce website which deals with the sale of products, there is a need for management of inventories. Stock availability, product descriptions, images, back-end costing calculations and the prices shown to customers, provision for offers and discounts and notification of stock replenishment, all these functions need to be developed correctly and under the umbrella of security architecture so that correct information is provided to the customers as well as to the management of the online store.
4.Customer experience: When a customer goes to make a purchase, what is process following which he or she follows for effecting that purchase? Is it too long? Does the customer stop in between and exists the site before making the purchase? This behaviour of the customer is, to a large extent, determined by the element of website design. Therefore, the website design company shall revisit the design elements to ensure that buy process is smooth and seamless. This greatly helps in improving the conversion rates.
