subject: How To Make A Website Seo-friendly: Tips From Web Design Delhi Experts [print this page] When a fresh website is to be developed, it is always better to design it in such a way that it becomes a SEO-friendly website. SEO refers to the search engine optimization, which is a way of making the websites rank higher in the search engines and on the keywords which best define your business and which are also used by maximum number of users to find the business like yours on the search engines. Here are some of the steps which web design Delhi companies shall take for the same:
1. Find the keywords which can generate relevant traffic to your website. After finding these keywords, you have to distribute these on different web pages of the site, depending on the direct relation and relevance of these keywords for that web page.
2. Changing the on-site elements: The web design Delhi service providers shall also suitably change the on-site elements. These are:
a. Making the dynamic URLs static. This is done by the web developers delhi by uploading the htaccess file after coding it suitably.
b. Applying the proper redirections such as the 301 redirections for non-www and index domain sites to the www sites. There are some other redirections which are applied depending on which all sections of the website are to be crawled by search engines and which ones are not required to be indexed.
c. Adding the meta tags with keywords
d. Writing content for the web page by including the keywords.
3. Care is also taken to ensure that the links are suitably coded and these point to the right web page. These shall not return the 404 or not-found error.
4. Another vital aspect of the website design, from search engine optimization perspective, is that there shall not be presence of heavy coding and the Java Script or images shall not be overused since these are not read by the search engine crawlers. For images, the use of image alt tags shall be used in the coding to identify what the image is all about.
When a website is to be designed keeping all these things in mind, the web developers Delhi have to modify the use of certain codes and ways of representing the data on a website in such a way that the website is easily read by the search engine crawlers. At the same time, the web design Delhi companies have to ensure that SEO does not become a primary consideration, at the cost of user experience. Therefore, there has to be a balanced approach to be adopted by the developers in designing the websites, while keeping SEO in mind.
It might be difficult to make the SEO related changes to the existing website as it might require complete overhauling of the site from SEO perspective. However, the design elements can still be kept same, without affecting the user experience a great extent.
