subject: How To Advertise Your Business On Your Car [print this page] When it comes to business, the more familiar your name is, the more likely people are to buy from you. While advertising on TV, newspapers and radio can be effective, it is often expensive, especially considering the ongoing costs.
If you were to put up an ad on a property you already own, however, this would only be a one off cost. If you place it on one of your cars or other vehicles, this ad can be both low cost and visible whenever and wherever you drive.
Did you know that the average delivery van makes 15 million visual impressions in just one year? Expertly designed and applied can last up to seven years, meaning an almost negligible cost per impression for this form of advertising.
Car advertising is cost effective and relatively simple, but there are some basic rules. Follow these tips to ensure your low cost investment yields the highest returns possible:
Do
Have a short and memorable business name
Include a web address - if it cant be short, make sure it is very easy to remember
If possible have a unique offer, phone number or web address on your vehicle signage, so you can judge its performance
Choose a vendor who uses high quality materials, and has experienced applicators to avoid peeling, curling and fading. An unprofessional looking ad could do more harm than good for your business.
Allow the experts to create a high resolution version of the image, and do the measurements for your vehicle
Dont
Like any purchase, dont judge a vendor purely on price there are many variables which influence durability.
Dont let your advertisement be visually cluttered too much content is not eye-catching, plus you dont know how long people will have to look at your ad.
Avoid using dark vehicle graphics on dark cars, and light graphics on light cars. Contrast works best.
