subject: Duplicate Content [print this page] Content that is duplicated has been a complicated factor for most SEOs. When individuals think of duplicate content, they usually think of someone spinning their material and publishing it all over the web. Or they think of content promotion, where you publish the same content to a large number of websites (hint: this does not perform anymore).
The truth is, as SEOs; were often our own toughest opponents when it comes to duplicate content and most of us do not even know it!
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How Does duplicate Content Work?
One of SEOs excellent mysteries: how do Search engines treat duplicate content? Do they neglect it? Punish it? If they penalize it, how do they figure out who designed the material in the first place?
Now, when most individuals think of duplicate material, they become concerned about SEOs with harmful purpose. SEOs who are focusing on their websites and particularly trying to bringing them down, the possibility of this occurring are very low.
When Search engines deal with duplicate content, they do not want two of the same actual webpages on web page #1 of Search engines. So when Search engines encounter duplicate content, they only position one of the webpages. Use authority as the identifying aspect. So if your web page has more inbound links, age or social authority than a scrape web page, your webpages will rank and the scrape website's will not (and this is almost always the case).
What scrape site?! You mean someone could take my material and position above me?
If your web page has any reasonable stage of visitors, you are going to get crawled. Its not scrapers you should be concerned about its scrapers with harmful purpose, particularly focusing on your web page to be taken down. But the possibility of that occurring are so low you really should not be concerned about that either.
How SEOs are their Own Worst Enemies?
Given that Search engines will only position one web page, its obvious why you should prevent duplicate material. If you have the same content over the same website, it creates a competition between each web page you published it on. Its not collective, since only one total can rank.
Its apparent that you should prevent duplicate material on your own web page. Because if you have duplicate material on your own web page, you are competitive with yourself. Search engines will only position one of those webpages, so any inbound links you get to the non-ranked web page is not going to count.
Great, that is apparent though does anyone really have duplicate material on their site?
Well, some do. So thats the vital factor you should examine. If you have duplicate material on your own web page, modify it!
But that isn't why SEOs are their own toughest opponents. Are these two URLs the same, or different?
http://yoursite.com
http://www.yoursite.com
At first look, they seem like the same URLs. After all, they both take you to the same position. But they are not the same URLs www is actually a subdomain of your unique domain. Yes, www and non-www URLs are two different webpages.
And when you key in www or non-www, they both have the same material. Yes, this is duplicate content! Almost all online promoters and ambitious SEO professionals do not know this.
Whats the solution? Choose the URL you like and divert all visitors to that particular URL. If you like the look of www (makes no difference which one), then youll want to 301 redirect all visitors that goes from non-www to www.
301 redirects are long lasting, and tell Search engines to head off the inbound links to the new web page. Basically, you are informing Search engines page A is 301 rerouted to web page B, web page B is now web page A.
