subject: The Stationery Business Transformation Deal With "internal And External" [print this page] With the development of the stationery industry in China, the Stationery export quickly occupy the mainstream market such as Europe and the United States, Japan and South Korea. Stationery products to enter its market have more than 50% of GDP. And some large stationery business establish a strategic partnership with Fortune 500 companies, but also a successful stationery entry into Europe and the United States government procurement.
However, the moment stationery market is quietly changing and the debt crisis continues in the fermentation, Europe and the United States and other developed economies have economic turmoil. Whats more, because of some domestic changing factors as well as arrears of overseas customers, consumers require more and more product discounts and higher quality. Therefore, the exports form is more and more complex.
Although the European market demand has been shrinking, but emerging markets such as Brazil, Russia began to be concerned. According to customs statistics, import and export value of China's bilateral trade of ASEAN, Brazil, Russia and South Africa and other emerging market countries last year were up 23.9%, 34.5%, 42.7% and 76.7%, respectively, were higher than the same period in the country's overall import and export growth. And the international B2B trade platform Global Sources survey data show that 96% of buyers in emerging markets this year will increase purchases in China, which indicates an increase of 41% over 40%, and the 25% shows that China is the only overseas procurement base.
The foreign export environment and the domestic consumer attitudes are changing, rising along the innovation requirements of the market for stationery products. No matter in stationery shops or stationery show, we can not difficult to find that a lot of stationery products are no longer common, colorful, cartoon or unique shape instead of it. After the production of the batch of stationery, no longer come out with the same stationery. Therefore, the new products continue to launch, update, and will bring to the market impact. Both domestic and foreign markets, the requirement of stationary shows diverse and fashion trend. This requires stationery manufacturers in product innovation to make efforts to improve the technical content, the pursuit of high value-added. With the implementation of the concept of environmental protection, more and more consumers also love green stationery, there are some businesses in the market introduce environmentally friendly stationery. In addition, the patented stationery products are also popular in the international market.
All in all, the stationery industry is a traditional industry, but need to be innovative in the new form so that develop the corporate restructuring and upgrading.
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