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subject: Why Your Marketing Plan Should Include A Blog [print this page]


Blogging started as a personal tool to share information and opinions by

people. This soon changed and a potential was identified for growth of business

and soon blogging became a fantastic way to market their products online.

Blogging now is a powerful tool for internet marketers and it allows a company

to market their products or services efficiently and in a cost effective

manner.

If you take a look at progressive companies these days, most of them have

included blogging in their marketing plan and core marketing strategies. The

reason for that is blogs have proved to be influential while shaping opinion of

people and they have been used easily to introduce products or services to

customers in an easy fashion. Not only will a blog push information to the

potential customers, it will at the same time pull feedback from the customers

in the form of comments. These comments are of vital importance and will help

the business owners improve their products or services.

For a small business, to get a blog can be beneficial in more than one ways.

If you as a business owner are looking to try before you spend money on a blog,

you can start a free blog very easily using any of the free blogging platforms

available across the internet. Once you get a

free blog
, you can start using that free blog to introduce your products to

your potential customers on the internet.

If you as a business owner chose to blog, you will be able to introduce your

products or services to potential customers. You will use specific keywords and

phrases which are related to your blog posts so search engines can help web

surfers to find your blog. Lets suppose if you are a business owner selling

homemade bakery products, you will use similar keywords in your blog so that

your blog is easily recognizable on the internet, suppose your tag line is fresh

and crispy homemade items, you will need to use this line strategically so that

people can find your blog post.

A blog even if not a free one can help your business grow in numerous ways.

It will help you spread information about your products; it will help you gather

feedback. You can even use blogs to announce your new products and their

features. The readers can discuss this product and give you comments which you

can use to improve your upcoming product. Blogs for sure provide more benefits

compared to the upkeep cost.

by: dataflat




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