subject: 3 Best Practices Of Integrating Web Applications With Ms Dynamics Crm [print this page] Many leading businesses are giving importance to provide value-added services using their existing information assets. Those assets are mainly web sites, corporate services and back-office software. To achieve a greater level of customer satisfaction and better ROI, an effective integration of web applications with MS Dynamics CRM is necessary.
Following are the 3 best practices of integrating web applications with Microsoft Dynamics CRM
1. Integration which connects application to Microsoft Dynamics CRM
Web application can be connected to Dynamics CRM by using xml web services to exchange data. There are Dynamics CRM data services which can seamlessly access Dynamics CRM SQL database to push new records into CRM database and retrieve Dynamics CRM data back into in to your custom application. Microsoft provides Dynamics CRM Software development kit (SDK) to develop custom solution on CRM development platform known as xRM.
2. Integration which host inside the Dynamics CRM
Dynamics CRM contains rich set of application features and functionality to address most of your business needs. However there are few business level customizations which may be needed to alter an existing Dynamics CRM application for example custom data entry forms or developing a custom customer complain tracking system utilizing existing CRM customer list and contact information.
3. Integration as plug-in and work-flow automation
Dynamics CRM provides reliable work-flow capabilities. Work-flow engine can be used to integrate your existing sales and marketing web application to automate business process flow. Dynamics CRM also provides integration as add-in that can be plug-in to your application and email clients easily.
Latest version of Dynamics CRM provides rich capability to directly integrate with cloud based data services like Azure AppFabric, consuming data middleware like BizTalk applications and Sharepoint platform web application. Application data migration to Dynamics CRM database using SQL server integration service (SSIS) is also part of business integration solutions for web application integration.
Some of the key advantages of using Microsoft Dynamics CRM to integrate with your web application will increase your business information availability, data consistency and business level collaboration activities.
