subject: The Five Major Marketing Lead Generation Sins To Make In Malaysia [print this page] Getting more people to do business with you in Malaysia is an essential goal of every marketing lead generation campaign. Marketing your product or service is a rather delicate art (as well as science) that calls for careful maneuvering and selling tactics to maximize the number of sales leads that you are able to generate. Of course, there will be cases where you sway a bit from your path and ended up committing some marketing mistakes. Sometimes, it is so bad that you actually lose some B2B sales leads. But what are these mistakes that you should be avoiding? Below are the five main marketing gaffes:
Being too vain in the sense that you are talking about just how cool your company is, how useful the products you offer, how good your service is, and just about anything about your company, except what it can do for your prospects. This is oneb2b appointment settingmistake that a lot of marketers fail to correct (which explains their difficulty in getting prospects to set a meeting with them). You should focus more on how your offer can help your prospects, instead.
Reliance on authority when you rely too much on expert opinion, you are really depending on just that: an opinion. Remember when doctors in the past said that smoking does not kill? Well, see what happened. Instead of relying on the strength of authority figures, why not try to appeal to the emotions of your prospects. Nostalgia, excitement, hunger, etc. these are just some things that will help you push your sales better.
Showing a false faade gone are the days that you can almost get away with anything. With the advancement of the Internet and the wide availability of information, what you say to prospects can now be easily verified by them. In order to be effective in generating business leads, you must learn to be yourself. That will be something more appreciated by the prospects.
Pretending to be bigger puffing up your image to prospects is really a bad form of advertising. Much in the same way that telemarketing agencies of old have duped prospects with their exaggerated claims, saying that you can do things that you cannot actually deliver will not just affect your credibility, but is an outright lie. Being yourself, using your own voice, is something that many marketers these days often forget to do. But if they succeed in speaking out, then they will be able to get the prospects they are looking for.
All bells and whistles great presentation is certainly a sure way to attract the attention of business prospects, but the issue here is whether all you are doing is presenting. Making your product look cool and attractive in your promotions is one thing, but making it cool and attractive in real life is another. Your challenge here is to make your presentation as real as possible.
Watch out for these major marketing mistakes. You do not want to end up causing trouble to yourself generating business-to-business sales leads in Malaysia.
