subject: Cloud Computing: A Cost-effective Way To Incorporate Small Business Applications [print this page] For many, the word "cloud" conjures up visions of fluffy white objects floating peacefully in the sky. For those familiar with "cloud" technology, however, the term evokes endless opportunities and boundless applications to help businesses, organizations and professionals easily, quickly and affordably incorporate software solutions into their operations. Although cloud technology has been available for several decades, many small business owners are still unfamiliar with the term. However, most are familiar with Web services and applications available through the Internet, which, in essence, is what creates the basis for cloud-computing services. It's "on-demand", Web-based computing that allows consumers to access shared resources, software and services in a safe and secure environment.
To paint a vivid picture of how it works, envision online banking, retail shopping and social media, such as Facebook and Twitter. Now imagine a more applicable business service program-such as online appointment-scheduling, payroll processing and e-newsletter creation-available in the same manner. This is how cloud-based business applications work.
WHY USE CLOUD-BASED APPLICATIONS INSTEAD OF TRADITIONAL SOFTWARE?
Until fairly recently, installing computer software applications on an office computer or network typically involved a trip to the electronics store for a "boxed" product or paying a contracted service company to purchase the software and install it into your system. If available, some operators might purchase the service online and download the application onto a single office computer.
Not only are these old-fashioned procedures expensive and time-consuming, they also limit use to the computers on which the software is installed on. Additionally, some programs may not be available for purchase and require custom programming, which can equate into a considerable monetary expense to develop and maintain.
And many simply do not offer the specific functionality the business needs.
Cloud-based applications have been the perfect solution for small business owners across the globe for a variety of reasons, including:
Accessibility. Having access to business records, company information, employee details and other pertinent information is crucial to small business owners and operators that routinely conduct tasks from outside their home or office. This information, however, may be accessible when stored only on an office network or an individual computer. Most cloud-based programs give users the ability to a securely access this data from any Internet connection. Small business owners and operators access them in the same manner as any other Web site or online portal.
Ease of set-up and use. Although the complexity of setting-up a cloud-based application can vary, most are generally easy to set up and use. In some instances, a small business owner could be up-and-running within an hour. Basic Internet and computer skills are typically the only requirements. Some providers, like Appointment-Plus online appointment-scheduling software, even offer free coaching to ensure the software has the proper configuration and meets the demands of the small business.
Cost. Many small business owners cringe at the mere thought of purchasing and installing software, due to the initial and ongoing monetary expenses associated with it. Fortunately, many cloud-based applications are available for a fraction of traditional "boxed" software and don't require expensive hardware components, time-consuming downloads and installations, custom programming, and ongoing maintenance and upgrades. Most utilize a "pay-as-you-go" service plan without any long-term contracts. Additionally, upgrades, new versions of the software, new modules and other additions are automatic, meaning they don't require any additional steps from the user.
Customer benefit. Web services have become a necessary component for small business operations, as their customers are increasingly relying on the Internet for conducting daily tasks and staying informed. Applications such as online appointment-scheduling and e-newsletters fill a demand that these individuals have. They also help businesses stay competitive and increase sales.
WHAT TYPES OF CLOUD-BASED APPLICATIONS ARE AVAILABLE?
A better question is, "What types of cloud-based applications are not available?" Cloud-based, small-business applications run the full gamut, from online appointment-scheduling and reservation booking software to accounting, payroll processing and e-marketing solutions. So many different types of programs are available, for example, that a start-up or existing business could conceivably run most-if not all-of its necessary processes right through cloud-based computing applications: accounting, payroll, staff management, sales and marketing, online appointment-scheduling and e-mail. As mentioned above, the only requirement is an Internet connection. An Internet search of available cloud-based business applications will reveal the availability and variety of these services.
As with any new product or service, it's important to conduct sufficient research to ensure the provider is reputable and offers a proven product. Check on clients in similar industries to see how they use the software and the results they've experienced. It's also important to verify the provider's security credentials, given the online transfer of information that may occur.
Proper processes can mean the difference between a well-run and growing business and one that struggles to stay afloat. Cloud-computing applications such as online appointment-scheduling software are an affordable and more effective alternative to traditional computer software programs.
