subject: Health Wine Enterprise, How To Find The Market Point Of Strength?-part4 [print this page] These days, we are talking about that health wine market point of strength, today we take a look at the fourth point.
4. Continuous
Health wine and liquor can not be separated from the advertising, whether it is television, radio, newspapers or simple in form of street leaflets, POP advertising should be pay attention to sustainability, validity and reliability.
The sustainability is refers to the health wine is different from liquor, it need consumer to its function, the effect has a longer understand, accept final consumption process, in this process to liquor is very much shorter.
Validity means a different target consumption group and they used to contact the form, the time and the space of advertising, then targeted on advertising. In specific, TV advertising and radio advertising should not be too short, to reflect the most important products efficacy. In time should pay attention to distinguish the audience's tastes. In the elderly generally prefer to watch, listen to news programs and news programs high ratings. Aged Care in wine can choose to put around the CCTV or local station news broadcast. While women generally prefer to watch and listen to entertainment and film and television programs, these two types of programs can be selected to retard aging and skincare health wine. Newspaper advertising should be appropriate levels of detail, striking, not only to achieve the purpose of conveying information fully, but also try to save costs. Street flyer and POP advertising should be located in the large sections of the crowd flow, the bright color and attractive, POP advertising should pay attention to protecting and replacement.
Reliability refers to advertising should not be too much hype, nor have the suspicion of misdirect consumption and attack other wine brands. For example: a wine of the message: "drink is in vain, white is in vain, so many years of wine is drank in vain." that with a suspicion of belittle other wine brands, and then was exposure by 3.15 hotline, so had to change finally. Too much hype, exaggerated product function and effect will lose the authenticity and persuasion, eventually lost parts of the market resources.
