subject: Elements Of Website Design To Enhance The Credibility [print this page] When you plan a website, you need to plan in depth and give thought to all the aspects which can hold the visitors. Elements of website design such as space for different components, their placement on a webpage, navigation between the different segments of website, organization and categorization of content and the size, format and font of the text. But, the visitors always prefer to work with those organizations which are credible and reliable. For this reason, the website design company would need to include such elements which can enhance the credibility of the business for which the website is being developed. Some of these elements are discussed in this article:
1. Memberships and Certifications of professional bodies: If the business is a member of some professional body, then the same shall be mentioned on the website. Further, there shall be element of verifiability present on the website for substantiating the membership. This would mean including either the scanned copy of original document, such as certificate, or providing the membership number, or any other such element which can help in verification of membership.
2. Awards and Accreditations: The awards received in the past and in the recent times, along with the pictures of the same, can also add to the credibility. The latest award can be shown on the home page whereas the ones won in past can be made in the separate webpage of the website. So, a special section shall be created for the same.
3. Customer Testimonials: It is quite a normal practice to have customer testimonials on the website wherein the customers mention their experiences and views about the business. The same can be seen by the prospective visitors and form their own opinions. Usually, these are presented in the text format, in terms of quotes or the scanned copies of the letters of appreciation written by them to the business. However, to further enhance the credibility, even the video testimonials can be presented on the website. Bringing the real customers in front of the visitors by way of videos enhances the credibility of organization.
4. Trust Seals from reputed Independent Agencies: There are independent agencies which can check for the physical existence of your business and verify the credentials of business. They might not do so at the behest of the clients but at your own initiation so that you can get their trust seal for projecting to the visitors of the website. The website design company Delhi shall ask the client to provide these details so that these can be put on the website.
When the visitor stops at your website and likes it, it takes a little while for him or her to make up the mind on whether to interact or not. This is precisely the time when he or she glosses over these elements of credibility which help him or her make up the mind in favour of initiating communication.
