subject: How Can Singapore Firms Generate More B2b Leads? [print this page] While it may be true that Singapore is the virtual center of trade and commerce here in Southeast Asia, the west still remain as one of the most lucrative markets that Singaporean businesses will still want to penetrate. The question here is how. While the thought of turning western business prospects into profitable B2B sales leads may sound easy, actually performing the business lead generation work is actually much harder. This will require you to promote your business better. But even if you have an excellent marketing team to get the job done, you still need to know what exactly you should do to entice prospects to purchase whatever product or service that your company in Singapore is offering. So, how will you do it?
1. Be more optimistic in your message sure, there is the reality that the world is still reeling from the global economic meltdown. But things have already quieted down for a bit. Your focus here is to inform your prospects how your product or service can help improve their businesses. Focus more on letting your prospects know that now is the good time to make an investment with you.
2. Use more strategy in B2B leads if the economy is in the ruts, you focus on the short-term benefits derived from tactical marketing. Now, depending on your industry and your knowledge of market trends, you can now plan on strategic marketing, which is a much harder task to perform. This will typically include penetration of new market segments or development of new products to offer.
3. Stop focusing on pricing in a weak economy a lot of business prospects would be more interested in pricing. Still, once the economy is recovering, benefits would now be the prospects main concern. You should no longer differentiate your business from the competition through price alone any more. Now, you must focus on increasing your market value.
4. Check on your dead accounts this is a task that may be best suited for a telemarketing campaigns, where you get in touch with previous customers or clients that no longer do business with you. Ask them if they are ready to do business with you again. More likely than not, they will return to your side.
5. Be the industry leader it can be in terms of production, employees satisfied with job, or simply about business ideas that your peers in the industry would be certainly be interested in hearing about. By becoming the industry leader, you can make your business more visible, as well as improve your credibility in the community. This can help make your appointment setting campaign much easier.
In the end, these are just some of the things that you can do to ensure the success of your global lead generation campaign. Of course, you also need to check on the marketing partner that you hired for the job. You might have to investigate a bit and spend a little, but if this is a way to ensure that your business investments are taken cared of properly.
