subject: Health Wine Enterprise, How To Find The Market Point Of Strength?-part3 [print this page] 3. The selling point3. The selling point
Health wine has a lot of advantages, for example, contribute to a healthy body, inhibition of drunkenness, price moderate, etc., but a lot of times, those advantages can't be a good selling points, what health care wine sell??? What???
From the aspect of speaking, health wine as the health care products to sell, would not have a good effect, because the same efficacy of health products has a lot of, consumers can choose too much, it is inevitable that some people feel something more really that to make the medicated wine by themselves, and at the same time, remove unfavorable drinking of the elderly, women, children, target consumer groups basic will filter out, of course, marked the high cost of health wine, through the powerful advertising effect to preach magical effect, also is just a temporary money game just. In fact, now the health wine brand is the return to the wine to sell, but how to break the pattern of the original market, or is worth mining. The concept of health liquor is complied with people on liquor hurt a body health consideration and roll out liquor new concept, was also caused some market sensation, but disappeared later.
In fact, liquor and health iis phase deviation, liquor harmful to the body, as we all know, the concept of health, is only a good wishes just, the product concept, or selling point, the absolute is only consider themselves as the starting point, or farfetched, good-looking but useless, do not will give oneself leave many hidden dangers and attack of the handle, so make sure to sell what and how to realize is very critical.
Health wine is the health care wine, how to care do further thorough, nor light shouted slogans, especially now the health wine in sensitive stage, at that time to do bad, is to give ourselves on a set of. Health care must take care on feet, to give consumers real benefits obtained and considerate. For instance can in health concept on the excavation of a new point or practical point, promote their own distinct personality, this is to further health care wine, but also the requirements of health wine the next step must be the way to go. In the product manufacturing, and can put the raw material added to health care products, let the consumer feel real, product packaging, can do a combination packing, the health care raw material together, let consumer produce association and more dependable. All mentioned above all, is to be selling point implement in the interests of consumers on.
