subject: Which Office Wear Should Your Employees Wear? [print this page] When dealing with branding, office wear is every company's professional glamour that's always living in motion. The better and finer the corporate uniforms are, the more the target audience interprets the company's overall professionalism, personality and capabilities that allows them to buy in to its services thus making leads and prospective buyers. It may sound too simple but this may also alter the direct impact on sales by how customers determine the credibility of the company from the staff's appearance and performance overall. Hence using cheap and substandard uniform will instantly make the brand inexpensive and shoddy as well. Respectable companies are entitled to and should have reputable, high quality uniforms to reflect its premium brand. Alternatively, there may also be branded office wear but doesn't fit the corporate personality of the company's brand which can also result in complications. The look of the office wear should always complement the brand image to avoid any distrust and confusion. The better it matches, the better it will enhance the opportunities in developing brand occurrence and status. It will also prevent your brand from getting any harm. Now, how do you choose the best corporate uniform for your brand? Here are 3 essential factors you can follow.
1. Level of formality: Start with the big picture - A-One, one of the premier promotional suppliers in Australia says that it's crucial that you visualize the formality of uniforms. if your brand was a person, how could they dress? Would they be super casual with jeans and a t-shirt? Or is your brand more formal, and would dress in a suit and tie? Use an image of your brand as a person to decide on the overall style of your uniform. Are short skirts appropriate to your brand personality? What about bare arms? How tight fitting should it be? Next, consider the impact you want from your corporate apparel. Do you want your staff to stand out, or blend?
2. Color: There are a variety of things to take into account when selecting the colour of your corporate clothing. Firstly, if you currently have a brand personality and colour pattern, do ensure your uniform matches this. Secondly, think about the effect of the colour of your uniform on the brand image of your business. Do you want to be seen as bright and sassy? Innovative and classy? Or perhaps is your brand more traditional, and requires more muted and corporate tones?
3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you need your logo. But how about contact details? An easy to remember web address? A word? 1300 number? Do you want to incorporate your slogan or tagline? How about each employees name? And don't forget, while you want to use your uniform to convey information, make sure its not so busy with words that your customers cant take anything in! Choose the most important pieces of content or information, and make them stand out.
After you've defined those three aspects above then make sure the uniform is relaxing and that it appears pleasant. It should also be hypoallergenic so employees with sensitive skin will not worry about getting irritations. The cut and fit of the uniform applies to this as well so make sure it's worth spending on a well-cut uniform of course. A badly fitting uniform can break the brand and will make employees miserable. Lastly, the uniform should be very easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then choose that office wear for the company. For instance, any reputable suppliers such as A-One may help consult with selecting the right formality, color and content of your uniforms that will satisfy your brand so it's a matter of who to talk to right through the start. In the end, you make not only your brand proud but also your employees.
