subject: Health Wine Enterprise, How To Find The Market Point Of Strength?-part2 [print this page] Yesterday, we said that a health wine should be breakthrough factors, today we continue to explore.
2. The brand
Health wine really become a well-known brand is not much, in an industry concentration is not high industry, pay attention to the cultivation of the brand is the best time to the new brand to stand out and show itself, and this is often ignored in Chinese enterprises, think of that just sales, brand is later, or just follow suit psychology, used to walk the other people pass through the road, will think in the scuffle, everyone in this way, there is no need to apare to do this thing. So previous health wine are mostly Chinese wolfberry wine, and snake wine, ants wine such outstanding function of brand name, to his trademark but made no mention of, so even if the wine sell good, finally also don't know who is the seller, and then appear of strength wine, ningxia red, the neutralization, etc is the real meaning of brand on health care wine, also made a certain degree of popularity and good reputation.
Operate brand is important, actually to a new product, to determine what kind of name of commodity is more important, because modern marketing, pay attention to system marketing, pay attention to the life force of brand and explosive force, a name is affirmatory decided to the brand have what kind of taste and style and determines your consumer groups positioning and you transmission out of selling point, and in the market and the operation of the transmission strength and direction. Here, the name of commodity reflected out of the huge commercial value, in the time of acceptance of the consumer is easy and simple. The name of commodity need not blindly in function, also do not need common name, and to take the subtle and fresh, after all, the industry needs some new elements, and in the growth of the industry, the new brand growth is also the fastest.
Today, we said that is the second part. Next time, we continue our discussion of the third market point of strength of health wine enterprise: selling points.
