subject: Give Away Products To Give Away This Christmas For Business Employees [print this page] Many smaller companies competing with large corporations for business are struggling to maintain an effective marketing strategy. Many small businesses are experiencing the benefits of traditional marketing methods like promotional products.
Despite the common misconceptions that this form of advertising is dead, the fact is this traditional method is still an effective and cost effective method to market your brand. Promotional products remain a highly effective marketing tool.
The strongest incentive for using promotional products is their ability to establish the product or business in a creative medium that leaves a long-lasting impression by those who receive them. Building brand recognition is one of the most important aspects of marketing and selling a product. Lets take a look at the three most effective products you can give away that help promote your product or company.
Coffee is a staple of the American worker. Millions of Americans use coffee to help start their work day. Coffee is one of the most sought after products in the World. Having your brand or company logo on a product your customer sees every morning creates strong brand awareness. When a customer takes the coffee mug with them to work or to a meeting, it is being viewed by other people, creating a broader reach of brand awareness.
USB drive. This product may be slightly more expensive than the coffee mug, but USB drives have become one of the most commonly used item in the business world. Most drives can be attached to a key ring or worn around the neck. This is a perfect choice for technology and software-minded companies that want to expose or reinforce their brand. They are essentially exposing their company to their target market with a product that is very useful to the customer.
Having your company or product printed on clothing is one of the most visible methods to get you brand or image seen by many people. Ball caps, T shirts and accessories are great items to display your brand that people will continue to use. Each time a potential customer wears or uses an article of clothing displaying your brand, they become a walking billboard. Screen Printing and can be contracted out to place your brand or logo on just about any item of clothing imaginable. T-shirts are the most popular choice, but many companies will display their image on hats, coats and evens coats.
