subject: Physical Marketing In The Internet Age [print this page] Since the dawn of the virtual age, internet marketing has emerged as a very powerful phenomenon used to describe online business promotions. Below, we will take a look at the major features of the two marketing strategies to understand their effectiveness in various situations.
Physical Marketing
Physical marketing is utilized to effectively promote various products and services that we use in our everyday life. Common examples of products marketed by this method include everything from detergents, FMCGs, vehicles and music systems to televisions, computers, furniture etc.
It involves cold calling, direct marketing, print media advertising and electronic media advertising
It is relatively a painstaking and lengthy process
On the other hand, it can be effectively used to create a media hype and market buzz
A large budget is required for effective physical campaigns
Human resource requirements for a physical promotions are comparatively higher
It can only target a specific geographical location
It is difficult to target specific customers through physical promotions
Internet Campaigns
Web Promotions are used extensively for both physical and virtual products and services. This basically involves promoting a product, service or an online business through a combination of paid and unpaid virtual techniques.
One can used this tool to obtain fast results over a short period of time
It demands continuous attention for long term results
Advertiser competition on the internet varies from business to business
It involves a research and analysis team with understanding of latest web tools and technologies
Executive teams usually comprise of fewer human resources
Demographic targeting is possible
Can be applied regardless of the geo-location of the advertiser
It requires relatively smaller budget as compared to physical marketing
Generally, there are three essential components of marketing including the consumers, products and the market. In the same way, the web promotions revolve around these three essentials. The solution providers consider each and every component while designing complete marketing strategies for any sized companies or organization.
Market
Just like a physical market, the online market serves the same purpose of selling products and services. Website is considered to be profile of any business that enables one to access to desired products and services. Internet marketing is meant for all kinds of individuals having differences in terms of ages, choices, needs, preferences, locations, budget etc.
Consumers
The second most important component of the marketing world is consumers. And every product has its own kind of target audience. Here, the concern of professional online marketing solution experts is to discover and analyze consumers demands. For business owners, the concern is to present the products or services with appropriate pricing, and of better quality.
Products & services
When it comes to products or services, the objective of marketing experts is to take the products to the unique market. In this regard, they first analyze the target audience and then follow useful marketing strategies and methods to gain attention of maximum consumers.
The scope of online order has made online marketing more advanced and beneficial for people. Where online presence of products saves time, efforts and money of consumers; it also helps the business owners to gain maximum exposure for business.
